Hair Season 08/09 by Alexander Seidel

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How the mood of summer influences hair fashion.
Nature is a never-ending source for new inspiration. That is why the creations by Alexander Seidel reflect natural light moods and the emotions they evoke. At the outset, the team around the hairstylist world champion asked themselves the following questions:
What impressions of light does the sun give on a summer day? What are the color nuances in the morning, at noon, in the evening, and during the night hours? How do they feel, and how do hairstyles derive from this aesthetic?
The result was not meant to be detached creations that only a hairdresser with all his equipment can realize. Instead, the focus was on everyday, practical creations that exude grand allure. Creations that enhance appearance and imbue the wearer with charisma and elegance.
How could this effect be demonstrated better than with people who are not models by profession, but who are experiencing professional styling and shooting for the first time? Therefore, at the end of January 2008, invitations were sent out for a casting. More than 60 people applied.
Nine favorites were selected. They represent how the collaboration of form and color brings out individual personality, thereby revealing the beauty of each person. The comparison between the casting and later shooting shots is the best proof.
Enjoy a summer day transformed into a hairstyle!

Curl-free Hairstyle

Bob with soft contours around the face for lightened hair
The creation is dominated by a cool blonde. Lisa's hair was carefully lightened and colored using a special coloring technique. An iridescent spectrum transitioning from lilac to gray, with a color effect ranging from warm to cool, is the result. It gives this hairstyle a uniqueness that surely catches attention.
The haircut is based on the classic, voluminously elaborated bob with soft contours around the face. For styling, the wet hair was blow-dried using a large round brush. Combined with mousse, this powerful, curl-free hairstyle came to life.
After blow-drying, the styling was completed with a fat-free, shine-giving cream and hairspray. The result is a sculptural look that pays homage to female poise while demonstrating style consciousness.

Bangs above the Eyebrows

Blunt cut long hair with bangs that end right above the eyebrows
Painting built up this hairstyle. Light, soft-flowing reflexes replicate natural light moods. This was overlaid with a transparent layer of hair color, bringing in shine and a radiant color effect. Both techniques create Claudia's golden blonde-copper tone.
This is accentuated with the geometrical cut, featuring heavy bangs ending just above the eyebrows. The long hair was cut flowing yet bluntly, to avoid thinning out the ends. This cutting technique creates an easy-to-care-for voluminous effect, as the hairs are precisely positioned one over the other. In addition to being comfortable for everyday wear, this style reduces split ends.
To achieve lightness and intense shining color, the hair was blow-dried using a large round brush. A protein styling lotion provides hair protection and strength. Finally, the style was finished with a heat protection spray and a shaping iron.

Hair with Copper Shine Toning

Hair with copper curls
Katja's natural flowing color reflexes were achieved through painting. This was enhanced with a copper shine toner, which not only protects but also intensifies the color with an additional transparent layer.
The hair was cut evenly with slight layers.
A sculpting lotion and a shaping liquid gel were applied before rolling up the hair. This provides a stronger hold than a regular styling lotion.
After drying, the hair was styled in several stages. Firstly, the curls were accentuated with shine spray and shine drops for a strong shine. Additionally, for a classic solution with a glamorous touch, the sole application of shine-providing hairspray was utilized.

Hairstyle for Men with Bangs

Hairstyle for men with heavy bangs and colors from light to medium blonde
The creation of this hairstyle began with paintings that were set as reflections. In their intensity of light, they resemble the reflections of the sun in the Mediterranean. To intensify them, the paintings were covered with "Inspire" by Wella. The result was a play of colors from light to medium blonde. The strong, individual tone is a sophisticated accentuation of the previously set light sections.
Nico's type was also maintained through the haircut, by repeating the proportions of the face in the hair. The base is set on the classic "mushroom" shape with heavy bangs, side sections, and a soft neckline.
Styling liquid was added, and the hair was blow-dried to find its final shape, with some heat styling, shine spray, and texture cream.

Bleached and Colored Hair

Hair bleached and colored into blonde with a pink section
As a first step, Christina's hair was bleached to remove the old color. It was then replaced by an individually created hue from Wella's line "Inspire". This hue is made of a mix of base color and color granules. You can see a cool blonde, slightly darker at the roots transitioning to a lighter hue, giving the long section a glowing appearance. Additionally, subtle strands of pink were added to enhance the color appeal and the fashion standard.
The haircut is based on the classic bob and follows an asymmetrical line, with textured layers.
The layers are crucial for styling, creating a natural lightness. The hair is treated with a moisturizing styling lotion. Finally, using a flat iron and a shine-providing, oil-free cream, the creation is styled using finger techniques.

Hair Rolled over Papillotes

Hair colored in a deep-brown hue and rolled over papillotes to create curls
The base coloring is a matte, iridescent, deep-brown hue. It was enhanced with tone-on-tone colored paintings to create a glamorous expression. The color appears very natural, revealing its true, luxurious trait when observed up close.
The layering of the existing cut was refined with precision while mirroring the proportions of Jennifer's face and optimizing them. The bangs were cut with a light flow to serve as a foundation for styling the curls.
The long hair is twirled and rolled over papillotes, boosted with volumizing mousse. After drying, the hair is styled with a generous application of shine spray.

Metallic Gray Hair Color

Short haircut with a metallic gray hair color
Romy's original hair color posed a challenge, as red tones fully permeated the hair and were difficult to neutralize. Therefore, the hair had to be completely bleached, a rather complicated process requiring individual treatment of each hair segment.
A new personalized coloring was then developed using the "Inspire" line. At the roots, a dark, metallic graphite hue dominates the overall color appearance. Light reflexes throughout the rest of the hair bring out a fascinating play of colors and sparkle.
The short haircut was crafted in an asymmetrical shape, with longer top hair complemented by shorter sides. The structured lines enable lively and spirited styling, which can be easily shaped without hassle.
Romy utilized a protein-styling lotion to strengthen and protect fine hair. The finishing touch was added with heat styling and styling cream.

Steel Effect Hair Coloration

Men's haircut with coloring for a metallic steel effect
At first, Kevin only wanted a subtle change. Bleaching his original hair color provided a base for the subsequent iron-metallic hue. This coloration gives the creation the powerful effect of steel.
The haircut enhances the proportions of the style and complements Kevin's features. To achieve this, the cut gained more "weight" on the sides and increased volume in the back, while the bangs flow softly.
A moisturizing spray is used as a setting agent. The finishing touches were added with heat styling, shaping shine cream, and hairspray.

Cool Base Tone Hair Color

Hair color with a transition from a warm hue to a cool base tone
Anke's base color is a mineral dark brown, a trend color that is recognized only upon closer inspection. The tips of the hair and the mid-section are completely painted, transitioning from the warm exterior hue to the cool base tone.
By layering and strongly texturing the hair, this transition is emphasized. The hair was deliberately not thinned out to enable diverse styling solutions with a clean cut. The haircut is based on clear geometry, framing the face and enhancing the back of the head with a long section tapering out.
For styling, the hair was blow-dried after treating it with a protein cream, providing lightness, stability, shine, and protection. The finishing touches were accomplished with heat styling, styling cream, hairspray, and finger techniques.
Creative Director: Alexander Seidel
Assistants: Claudia Grenz, Rafaele Stohwasser, Tobias Strunz
Photos: Medien-Galerie A. Seidel
See also: Short hairstyles | Medium hairstyles | Long hairstyles | Men's hairstyles