Paul Gehring for ALCINA
Click to enlargeThe 70’s was an era where everybody wanted to be a person who made a difference, who stood out of the crowd, and wanted to change the world. Individualism and heroism was celebrated to the extent that it almost became abnormal to be merely normal.
The streets were more often than not filled with students marching for one cause or another, feminists fearlessly demanding gender-equality, revolutionists challenging social and economic problems, and the musicians threading all of this subtly and not-so-subtly into their songs and stage-personas.
Many parallels can be drawn between the 70’s and our own time. The internet, social media and over-all easy access to information as a whole, has enlightened our generation to an extent that could not even be dreamed of before.
Largely thanks to this, most people feel that they can have their say and make a difference on any and all social platforms such as Twitter, Instagram, Facebook, the comments section of online publications etc.
In this brilliant collection, we get to focus on these parallels between the 70’s and now, in great relief, which is mirrored in our hairstyles and clothing trends.
Hair: Paul Gehring for ALCINA
Photography: Carlo Ballocchi