2023 Inspiration Collection by dmThe drogerie markt creative team, led by dm quality manager Helmut Maier, presented the hairstyle trends for 2023. The looks are inspired by the big fashion shows, creative street styles, current TikTok trends, and the direct feedback from customers of the dm friseurstudio hair salons.
Starting March: Hair color change in the dm hairdressing studios
With Schwarzkopf Professional, the dm friseurstudio has found a well-known European partner whose hair colors can cover all customer and color needs. “The products used are just as important as the craftsmanship of our stylists. With the well-known colors, our stylists will not only further refine customer needs, but will also be able to maximize their full technical potential. The color change is therefore also highly appealing to the hair styling industry: if we work with the highest quality material, we can inspire the best stylists to work for us," explains Helmut Maier, dm Quality Manager. "What convinced us about Schwarzkopf Professional was the quality, the numerous color options, and the professional support during employee training."
The color change at dm is also a success for Schwarzkopf Professional: “With the dm friseurstudio, we have gained one of the largest chains of hair salons in Austria and have been able to further expand our sales. We look forward to impressing even more customers with the color results of our products," says Sonja Knautz, General Manager Schwarzkopf Professional Austria.
Styling show brought trend looks to the catwalk and to the hair studios via livestream
As part of a styling show in the Schwarzkopf Academy in Vienna, the trend looks of the new inspiration collection could be experienced live. And not only got the audience excited, but also the around 1,300 employees and apprentices of the dm friseurstudio, who were there on site or connected digitally via livestream to learn about the hair colors and styles of the new season.
The trend looks for 2023
Pure blonde: This trend showcases a blonde mullet for the fashion-conscious and a very feminine long-haired look with softly flowing blonde hues.
Pure fantasy: A progressive haircut in rich shades of blue and a long bob in an iridescent rose look with faded lilac effects pick up on the current TikTok trends.
Pure passion: Artfully applied painting techniques (money pieces) flatter a long bob in intense copper red. A trendy long hair look with curtain bangs shines in crimson shades.
Pure brown: A French bob in natural shades of brown meets a reinterpreted version of the gender-neutral Ziggy Stardust look.