From Redhead to Strawberry Blonde

Long red hair
Photo: Nikolay Moroz/Shutterstock
Q: I’m a natural redhead with auburn hair that has orange-red undertones. My skin tone is cool - either "Winter" or silver - and I’m interested in transitioning to strawberry blonde. However, there are so many variations of this color that I’m unsure whether to choose a pale yellow-red blonde or a warmer red-blonde.
 
I understand this is a challenging question to answer without seeing my hair and skin tone in person, so I don’t expect miracles from your site. That said, I’d also like to know whether I’ll need to strip or bleach my hair to achieve the desired look, especially since my natural color is quite dark. Any guidance would be greatly appreciated. I’ve looked through the Q&A section but still feel uncertain. Thanks for your time!
 
A: Since your natural hair color is dark (as you described) and most strawberry blonde shades are significantly lighter, you will indeed need to lighten your hair before applying your target color. The extent of lightening required depends on how drastic the shift is between your current shade and the strawberry blonde you want to achieve.
 
Generally, I strongly recommend consulting a professional colorist for such a dramatic change, especially when dealing with red tones, which can be unpredictable. A skilled stylist can assess your hair’s condition, customize the lightening process, and ensure even, controlled results.
 
If visiting a salon isn’t an option, you’ll need to proceed with extreme caution, and preferably with the help of someone experienced in at-home color applications. This will help ensure even coverage and allow for careful monitoring during processing. Attempting this yourself carries risks, including uneven color, brassiness, or even damage to your hair’s integrity.
 
If you decide to proceed at home, you’ll need a high-quality, scalp-safe bleaching agent, followed by your chosen dye and developer. Be aware that most lighteners are not designed for direct scalp contact and can cause chemical burns if misused. Always check the product label to confirm it’s safe for root application.
 
Auburn to strawberry blonde hair color transformation
 
Additionally, if you have sensitive skin, a patch test is essential. At least 24 hours before full application, dab a small amount of the bleach and dye on the inside of your elbow. Leave it for 20 minutes, rinse, and observe the area for any signs of redness, itching, or irritation over the next day. If a reaction occurs, do not use the product.
 
When selecting your strawberry blonde shade, visit a beauty supply store and compare color swatches in natural lighting. Look for a tone that aligns with your vision while complementing your cool skin tone. Warmer strawberry blondes (with golden or coppery undertones) may clash with a Winter complexion, whereas cooler, pink-infused strawberry blondes could harmonize better. If possible, consult a store associate for recommendations based on your starting color.
 
Finally, keep in mind that maintaining strawberry blonde requires regular toning and color-safe products to prevent fading or unwanted brassiness. Investing in a purple or blue shampoo can help neutralize any orange or yellow tones that may emerge over time.
 
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See also:
 
How to color hair
 
Cool and warm hair colors