Wavecrepe - 1960s

Wella Firm N' Gentle Wave
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We have always boasted about the wonderful qualities of Wavecrepe. We have known that all of its advantages have depended - to a great extent - on the length of its fibres. Now we are pleased to announce that after several years of experiment and research the fibres of the NEW Wavecrepe are longer than ever - which guarantees no-slip, perfect winding every time and in addition makes ALL of the following advantages even MORE IMPORTANT:
 
• in winding and protecting hair ends in cold waving - produces soft, natural, manageable curls - with the right crimp - plus superior body and elasticity.
 
• adds length to short, uneven or wispy ends along the nape line.
 
• cushions and protects overbleached, damaged, brittle or frizzy hair.
 
• insures big, soft curls - large, natural-looking waves.
 
• with wire roller curls - helps control ends for neat winding.
 
• with stand-up curls - keeps curls from collapsing.
 
• with nets - provides padding which prevents imprints on tender skin.
 
Order Wavecrepe from your supplier in the handy, time-saving dispenser.
 
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