New Era 1981 - Soft Body Curl

New Era Hair - 1980s vintage ad
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Scientific breakthrough in moisturizing & reconstructing excessively curly hair to give you smooth, wavy, or curly styles.
 
New Era Soft Body Curl (patent pending) is specifically formulated to allow the professional stylist to soften and perm hair in three easy steps.
 
(1) New Era Soft Body Curl contains a special acid-balanced pre-softening gel that is mild to the scalp and hair.
 
(2) A gentle but effective perm lotion, formulated with organic proteins to condition the hair while forming the curl desired.
 
(3) New Era Soft Body Curl Neutralizer will properly re-bond the cystine linkages in the hair for a longer-lasting curl.
 
New Era Soft Body Curl may be used on all types of hair, from normal virgin to permanently tinted hair, and from extremely curly hair to naturally wavy hair.
 
The tube of New Era Curl Activator is included for adding the final professional touch. Curly hair requires ample amounts of moisturizers and conditioners, which can be provided with New Era Curl Activator, without leaving the hair greasy or tacky. New Era Curl Activator is formulated with Ajidew (Sodium P.C.A.), which adds the essential moisture required for curly hair. Extremely small particles are stabilized in a technically sophisticated microemulsion to assure maximum penetration.
 
New Era Curl Activator is bimodal, which enables you to achieve sheen, or a wet look.
 
• CONTAINS NO SODIUM HYDROXIDE (LYE)
• ONE FORMUIA FOR ALL TYPES AND TEXTURES OF HAIR
• NO PROTECTIVE BASE FOR SCALP REQUIRED
 
Soft Body Curl with acid-balanced pre-softening moisturizing gel gives excessively curly hair unbelievable control and sheen.
 
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