Matrix - 1981
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One in thirty years comes an idea destined to revolutionize the beauty industry. Matrix™ is that innovative idea.
SoColor by Matirix - style by Brenda Longhofer, Roy & Co.
Matrix... the first synergized system of hair care!
Introducing an exciting new way to make every hair care service, every product, every merchandising effort work to turn your salon into an unqualified success.
Matrix delivers advanced science with a major breakthrough called the Alphatine Complex™. Now you can penetrate to and rebuild the innermost alpha keratin matrix with the exact structural elements always found in the core of perfect hair. The Alphatine Complex is exclusive with Matrix and is the heart of every Matrix product.
Matrix delivers innovative merchandising. One dynamic look, one name, one concept, presented with unique-to-the-industry merchandising tools. Every package, every display was developed to convey a personal message to every dient... a message that reinforces your professionalism, and creates natural bridges to other Matrix salon services.
Matrix delivers the power of synergy. The dynamic principle that combines the advanced science, the innovative merchandising and your own expertise in such a way that each enhances and reinforces the other. A Matrix-powered salon offers clients spectacular results, gives stylists new ranges of creativity and confidence and maximizes your salon's total performance and profitability.
Matrix is...and always will be...exclusively professional!
Matrix...stimulates all of your salon services with:
SoColor™ The European sensation! This rich, thick, honey creme hair color imparts fabulous conditioning, covers gray better and creates luscious blondes, reds and browns. And our precise color level system eliminates guesswork.
Synerfusion™ Perm. The revolutionary perm that actually strengthens hair during the perming process! A vital new step reinforces the entire hair shaft with the Alphatine Complex ... leaves hair bouncy, manageable, full of vibrant shine.
Matrix Hair Essentials™ Formulated with the exclusive Alphatine Complex, this complete hair care system delivers professional products that enhance your salon's basic services...and a performance-oriented retail line to enrich your salon's sales. Shampoo to Finishing Mist, Matrix delivers the results clients come back for.
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