Pixie cut with highlights – Toni & Guy show. Photo: TOP HAIR International / Egbert Krupp
Running over two days and posting 32,000 visitors the TOP HAIR International Trend & Fashion Days Düsseldorf 2016 demonstrated that this event, now in its twelfth year, has become firmly established as a leading
fair. “This year we were able to once again post a rise in visitor numbers. The unanimous enthusiasm of exhibitors and the fair’s popularity among visitors show that TOP HAIR Düsseldorf has assumed a leading
role in Europe,” said Director Helmut Winkler. With its blend of world class shows, workshops, Cutting Factory, congress and trade fair the concept is unique in the sector and is greatly appreciated by visitors.
“The high-quality range strikes a nerve with hairdressers and their needs,” Winkler continues. This is something also valued by salon owners and master hairdressers who traditionally make up a particularly
high proportion of visitors in Düsseldorf given that 50% are self-employed.
Christian Schikora, Managing Director of TOP HAIR INTERNATIONAL GmbH, added to this positive verdict: “The Trend & Fashion Days Düsseldorf have developed into the largest and most spectacular trade
fair in the sector. This event is not only a hairdressing trade fair but also a big family meet-up and an indispensable contact exchange at the same time. TOP HAIR DÜSSELDORF is pleasant, innovative
and successful.” The setting and professional atmosphere went down very well with visitors and exhibitors alike.
The quality of the top-notch shows presenting the international star hairdressers on the TOP HAIR DÜSSELDORF stage is unique in Germany. The highlight at this year’s event was the Special Show of
Robert Cromeans, Global Artistic Director at John Paul Mitchell Systems. However, the remaining show programme with its top international teams also delighted spectators. This year the
programme included performances by Guy Tang from Hollywood, Patrick Cameron from England, Toni & Guy for Redken, It’s a Man’s World by1o1Barbers, Markus Salm for System Professional Men
with the creative team for Wella Professionals and collection highlights from Sebastian, Londa and Sassoon Professional, Mario Krankl & Icono by Goldwell as well as Live Beautyfully by Paul Mitchell.
The newly positioned workshop stages presented a total of 122 practice-oriented presentations on core themes like Cut, Colour and Styling. Here, too, international teams were on show including Paul Mitchell,
Kevin Murphy, Hairdeluxe ag, Wella, Toni & Guy for Redken, Gandini, Markus Salm, Frank Brormann, Sexy Hair, Hair Haus, Sassoon, Markus Herrmann, Goldwell, Kemon, L’anza, KIS, Londa, Bärbel Hopf, Davines,
Moroccanoil, KMS, Farouk, Swiss o Par, Glynt, Compagnia della Belezza, Sebastian, Selective Professional, magicfoil, Meininghaus und TomICo and many more.
Short hairstyles by Sassoon. Photo: TOP HAIR International / Miklas Spohr
In the always fully attended congress top speakers like Daniela Ben Said, Wolf Davids, Trudelies Grigoletto, Stefan Suchanek, Biyon Kattilathu, Sascha Thomas, Stefan Hagen, Sabine Hübner,
Stephan Bethke, Ruth Nowark and Tosin A. David gave visitors insights into entrepreneurial topics like marketing, salon management or personal development.
Under the heading “Urban Style” the Cutting Factory also met with visitors’ approval. Current trend techniques like plaiting, up-does, blow-drying, extensions, styling and barbering have all
been incorporated into the line-up as have interactive elements. Visitors were able to follow everything up close and personal, try things out for themselves and chat with the protagonists.
This year names like Michel Lößel, Marco Wojach, Marco Küvele, Donald Scott, Dana Wittmann, Christian Schneider, Annerose Cutivel, Compagnia della Bellezza, Davines, Iris Sveinsdottir,
Danny Verheijen & Raymon Schulte and Jörg Fahn demonstrated their scissor and razor skills.
On stage hair dyeing. Photo: TOP HAIR InternationalVery short hairstyle with shaved sides. Photo: TOP HAIR InternationalHair cutting at the Selective Professionals workshop. Photo: TOP HAIR International / Henning von Rochow
At the trade fair 400 exhibitors and brands presented a market overview of exclusive hairdressing products, furniture/furnishings, tools of the trade and services.
Exhibitors were highly satisfied – praising the high proportion of salon owners and decision-makers among visitors and delighting at the intense and productive conversations.
The setting and professional atmosphere met with a great response. The clear division between the direct sales and orders sections was particularly highlighted.
Hair show with on stage hair cutting and coloring. Photo: TOP HAIR International
The next TOP HAIR International Trend & Fashion Days Düsseldorf will run from Saturday, 1 to Sunday, 2 April 2017. Running in parallel with this is BEAUTY DÜSSELDORF from Friday, 31 March to
Sunday, 2 April 2017 as well as the make-up artist design show from Saturday, 1 to Sunday, 2 April 2017. Constantly updated information on TOP HAIR International Trend & Fashion Days can be
found at: www.top-hair-international.com
