Demi-Permanent Custom Hair Color

Hair color developer
eSalon Launches Demi-Permanent Custom Hair Color In Europe
Beauty brand eSalon, a pioneer in custom at home hair color, introduces its demi-permanent hair color in Europe. The 0% ammonia formula gradually fades in about 24 washes, limiting a line of demarcation, allowing clients to alter their hair color with ease and convenience.
This demi-permanent formula, part of the company's premium range of professional grade hair color and hair care, was developed in house by eSalon's expert team of hair stylists and cosmetic chemists.
Since its launch ten years ago, eSalon has dispensed over 251.000 unique hair color combinations and shipped over 9.7 million orders throughout Europe, North America, New Zealand and Australia. eSalon formulated and dispensed custom hair color from the brand's production facility in London since 2019. eSalon is currently available in over 20 European markets including France, Italy, Spain and the United Kingdom.
"After years of bringing customised hair color experiences to Europe, we saw an opportunity to innovate the cornerstone of our custom hair color and bring our salon-grade demi-permanent formula to the market," said Graham Jones, the CEO of eSalon. "With this differentiated formula, we are now able to offer even more custom options for clients to achieve their hair color goals without a long-term commitment to color and maintenance."
Lead colorist Leianna Hillo breaks down demi-permanent hair color and shares some expert tips to achieve the best results:
Question: What is demi-permanent hair color and how does it work?
Answer: Demi-permanent hair color has no ammonia and it is mixed with a low-volume developer. Because of this it washes out after about 24 to 28 shampoos. When applied to dry hair before shampooing, it works by depositing pigment on the surface of the hair.
Question Who is demi-permanent hair color for?
Answer: Demi-permanent hair color is a good choice for anyone who wants a color change without the commitment and for those who are looking to enhance their current hair color with a new tone.
It is also excellent for people with up to 25% of gray hair. Why only 25%? Because demi-permanent hair color only lives on the surface of the hair strands. The color will give your gray hair an attractive translucent highlighted look. This helps it blend with your overall hair color.
Because demi-permanent hair color is made to gradually fade in about 24 to 28 washes, you won't have a noticeable line of demarcation where you last colored your hair, leaving no notable regrowth at the roots. This also offers less maintenance if you get off track with your coloring schedule or if you just like to change your hair color from time to time.
Question What results does demi-permanent color yield?
Answer: Compared to permanent hair color, demi-permanent appears more translucent but it still offers enough blending for those with a lower percentage of gray hair. Since demi-permanent hair color works by depositing coloring on top of the hair cuticle, it can not lift or lighten your hair. However, applying a demi-permanent color on top of pre-lightened hair can yield a multi-dimensional hair color with beautiful results. Applied over your natural color, demi-permanent hair color is a great way to enhance your natural undertones or to add a subtle pop of color.
Question: What are the benefits of demi-permanent hair color?
Answer: eSalon's demi-permanent hair color formulations include conditioning agents such as vitamin E, B5 and aloe vera. It helps to soften and strengthen your hair. Also, the formula has been scientifically proven to enhance shine.
See also: More about hair coloring