American Women Are Aging Beautifully

Aging gracefully
In a survey conducted by OnePoll on behalf of AGEbeautiful, the at-home professional hair color brand by Zotos Professional, it was revealed that more than three in five women (61%) have a positive view of aging. The study, part of a digital campaign, aimed to understand evolving beauty preferences and shed light on the empowerment of women embracing their age with confidence.
The survey disclosed that almost half of women over the age of 35 believe they are just entering their "confidence era." This newfound confidence is not just a fleeting moment; 64% of women feel they are a more confident version of themselves compared to their younger years. Remarkably, women find themselves even more confident today than before they turned 35. Looking ahead, 46% anticipate a further boost in authenticity in the next five years. 67% of women are actively looking for ways to become more confident in certain areas of their lives.
The findings underline a broader cultural shift where women are rewriting the narrative of aging. It's not about defying time but embracing it with confidence and style. Michelle Ryan, Vice President of Marketing at Zotos Professional, emphasizes this evolution, stating, "It's a beautiful evolution, and AGEbeautiful is here to support and celebrate every bold step along the way."
One striking aspect of the survey is the role of experimentation in boosting confidence. Celebrity hairstylist and salon owner, Christopher Naselli, notes, "It's not just about changing your look; it's about unlocking a newfound confidence that radiates from within." This sentiment is echoed by the survey, with 37% of women expressing their love for testing new hairstyles to keep their appearance fresh. Additionally, 34% enjoy trying new hairstyles to stay on top of today's trends.
Over the past decade, the average woman (= the average response from the 2,000 women surveyed) has tried three different hairstyles, with 27% experimenting with five or more. The act of trying out new styles goes beyond aesthetics; it symbolizes a journey of self-discovery and self-expression.
The survey delved into the various ways women boost their confidence, revealing a mix of personal, social, and aesthetic factors. Here are the top 10 methods:
• Spending time with loved ones - 49%
• Laughing/making jokes with friends and family - 44%
• Wearing a new outfit - 44%
• Having good hair days - 36%
• Covering gray hairs - 35%
• Trying a new hairstyle - 31%
• Exercising/working out - 29%
• Feeling prepared - 28%
• Receiving compliments from loved ones - 25%
• Excelling at my job/getting a promotion - 25%
These insights reflect the multifaceted nature of confidence-building, encompassing both internal and external factors.
Survey results - Women's view of againg
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The survey also explored the evolution of women's wardrobes, revealing that the average woman has tried three different wardrobes over the last decade. Notably, almost one-quarter (23%) have experimented with six or more wardrobes. This mirrors the fluidity and adaptability in women's fashion choices, aligning with their evolving sense of self.
As part of its ongoing digital campaign, AGEbeautiful has collaborated with Dress for Success®, an organization dedicated to empowering women for economic independence. The brand's sponsorship of the "Women Who Inspire" Annual Power Lunch demonstrates its commitment to supporting women's confidence and success.
Gayle King, the esteemed television journalist and co-host of CBS Mornings, emphasized the impact of feeling good about oneself on overall success. She shared, "When you feel good about yourself, you work differently, you play differently, and you feel more confident."
AGEbeautiful's dedication to providing high-quality, affordable hair color and hair care products reflects its belief that everyone should have the opportunity to feel self-assured in their appearance. This commitment empowers women to achieve professional-level results in the comfort of their homes, enabling them to step into the world with confidence.
This survey by AGEbeautiful paints a vivid picture of women embracing aging with confidence, experimenting with their appearance as a form of self-expression, and rewriting the narrative of what it means to age gracefully.
Research approach: AGEbeautiful sponsored a random double-opt-in survey involving 2,000 women aged 35 and above. The survey took place from August 24 to August 31, 2023, and was carried out by the market research firm OnePoll. The team at OnePoll holds memberships with the Market Research Society and has corporate affiliations with the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
Source: Zotos Professional via PR Newswire
By Chris | Updated