Hair Salon Etiquette for Stylists
In a service profession there are many layers to what you can offer your customers to make them happy and also return. The best advertising is still word of mouth, especially now in the times of social media.
People love to talk about their hair and where they get it done. This is just more reason to do the best you can. Having superb skills is of course the base of it all. Going the extra mile and following a little list of dos and don'ts will make a real difference and set you apart from your competition.
Many stylists hold back with their own recommendations because they are afraid to be blamed later, in case the client does not like the outcome of the new hair cut or color. It is also not always easy to gauge how daring someone really is and how much of a make-over would be too much.
Of course experience and a well developed knowledge of customer psychology will help, but you should definitely take some extra time to talk to your client about all of the details of the process to their new look. Have a good assortment of hairstyle books and magazines around to be able to show some pictures and discuss them. Yes, it takes a few extra minutes, but they will be very worth it and result not only in a higher tip, but also in a fully satisfied client, who will return and bring friends the next time.
Never underestimate the power of a good talk before even touching your tools!
Consider using free virtual hairstyle software, in which they can quickly upload a photo of themselves and try out different hairstyles, lengths and colors. A free computer in the waiting area can make a big difference at minimal cost compared to the effect it has.
Never assume that your customer knows your lingo. Always explain techniques in plain words and, if possible always show example photos, which is easier today than ever before with the use of a tablet.
Always avoid talking loud, over the head of your customer with other colleagues, especially in another language than English. Never, ever use your cell phone on the salon floor. Your customer deserves your full attention and will not be very patient if you interrupt their special time with phone calls. Keep your cell phone out of your sight to avoid any temptation.
Keep a light conversation going, friendly and personable, but avoid heavy subjects, most of all religion, politics and sex. Even if your client opens up on a very private level, hold back your own personal history and do not share too much information.
Never, ever use any profanity. Keep your conversation professional while making your customer feel that he or she is getting your full attention and best service.
Ask the right Questions
In order to determine the best service for your customer ask them about their lifestyle, habits, how much time they usually spend styling their hair, what type of products they are familiar with. You can never ask too many questions to get a clear idea of what your customer really wants. If it is a major change or a maintenance visit, always make sure that you and your appointment are on the same page.
Be on Time
Delays happen as much as you try to avoid them, everybody will understand that. Try to schedule your appointments with a little cushion of time. In case you are late and know it ahead of time, call your customer and let them know.