Kid Friendly Hair Salons (2)
Now that you have the space, it is time to decorate it with a few iPads, coloring books, board games, juice boxes, water, books, and magazines such as National Geographic Kids and/or Sports Illustrated Kids. You can even decide if you want some plexiglass or doors so that the kids have a more private area while the parents have their own area, as well. They can still see each other and interact but no one is on top of one another.
With the addition of salon sitters, other amenities can be incorporated like simple kids hairstyles: gelled mohawks, glitter braids, beaded braids, simple twists with clips, fun but simple make-up, kid friendly nail polish, dress-up, movie time; you can get as creative as you want and this will allow for the mothers (and fathers) to feel comfortable getting more services. You can also offer a special evening of first haircuts where you do a package that includes a cut, style, photo, lock of hair, and keepsake card for baby’s first haircut but make a whole evening out of it.
A mom may come in thinking to just have time for a cut but then see the set up you have and decide that she wants highlights and then a pedicure and any additional services you may have. The best part is you can ask the parent on the phone if they would like to “reserve” the kids area for their child for the day of their appointment (as an owner, you will need a head count to know how many extra hands you will need) for a nominal fee and explain everything that comes along with the salon sitters. It will be hard to say no and it is also something the owners can promote to current customers via postcards and promotions.
Once kids become extremely comfortable at this particular salon, they may request that their parents take them there when it is time for a trim and that will just keep building business. Word of mouth when it comes to children is huge. There can also be mommy and me or daddy and me events for a fee where the parents learn new styles for their child like the latest in braids, twists, or updos; so much can be done, you just have to be proactive. Good luck and we wish you much success!
By Mandi N. ©hairfinder.com