Hair Color Washes Out

Woman with hair color that washes out
Photo: Jeanette Dietl/Shutterstock
Q: Why does my hair color wash out so fast? Whenever I color my hair (with supermarket dye) it washes out completely within a couple of weeks. I want it to stay longer.
 
How can I achieve this? Should I use different shampoo? Is dyeing my hair in a salon better and would it stop washing out?
 
A: The first thing I would suggest is that you make sure you are using permanent hair color instead of semi- or demi-permanent formulas. Sometimes the products aren't clearly labeled as permanent versus semi-permanent and semi-permanent color is designed to wash out in 6-12 shampoos.
 
If you are certain that you are using permanent hair color, and are still getting significant color fade, you should consult a professional stylist regarding the situation and have a professional assessment of the condition of your hair.
 
If your hair is very porous, or lacking in protein, the stylist may be able to recommend a special conditioning treatment or keratin application to help the hair process and hold color better.
 
Salon professionals are trained to deal with the problems of different types of hair and will generally guarantee their work so that you can have some peace of mind regarding your hair color services.
 
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See also:
 
How to measure hair porosity
 
How to make hair color last longer
 
How long do hair dyes last?
 
Will no ammonia hair color fade faster than hair dye with ammonia?
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