Impassioned by Richard Ward
Impassioned is the new collection from Richard Ward, who describes it as a combination of 50s glamour and 70s glam/hippiness. The hair looks polished and accessible, with an advertorial/editorial feel.
Gamine Afro Crop
The Cut: This gamine crop is performed on ethnic hair that has been relaxed. The cut is full in the top and crown areas and textured for visual interest.
The Color: The model's hair has been lightened to a warm chocolaty-cinnamon color that closely matches her rich skin tone.
The Style: Styling cream for thermal styling is applied to towel dried hair and the hair is blown-dry then ironed for smoothness and to create the spiky look.
Bob with Side-Swept Bangs
The Cut: A modern update on the classic bob, the cut features side-swept bangs with deep texturing and razored ends for softness.
The Color: The model's hair is a pale yellow-blonde that shimmers in the light, with very subtle highlighting to give a natural depth to the high-lift color.
The Style: The hair is towel-dried and treated with styling gel and protective product for thermal styling. The hair is then blow-dried with a round brush and smoothed with a flat iron to smooth the hair inward at the fringe and flipped out at the ends on the sides and back. A light application of smoothing serum is used to give the hair a glossy, sleek finish.
Short Cropped & Layered Hair
The Cut: The hair is cropped short and layered with lots of steeply-pointed texturing.
The Color: The model's hair is golden blonde with soft highlights to add depth and light.
The Style: The hair is treated with styling gel while towel-dried and blown-out straight with the fingers to maximize the volume. The hair is backcombed into points for extra lift and styling pomade is used to define the points of the hair.
Long Page-Boy Hairstyle
The Cut: This is a long, classic page-boy hairstyle with deep-layering and soft texturing on the ends.
The Color: The long, luxurious waves are colored a rich medium level-golden blonde with soft highlights to accent the curves and waves of the style.
Brown Afro Curls
The Cut: This naturally curly head has been cut with layers to maximize the volume.
The Color: The rich auburn hair features subtle ginger highlights to add depth and fire to the color and to accentuate the curls.
The Style: The style relies on naturally curly hair. The hair is towel-dried and prepped with maximum-hold styling gel, which is combed through with a wide-tooth comb to fully distribute the gel. The hair is dried using a diffused blow-dryer using the fingers to lift the hair away from the scalp for maximum volume.
Once completely dry, the hair is backcombed to further add lift and create an "afro" style which can be misted with styling spritz and scrunched to add definition to the curl.
Long Layers Haircut
The Cut: This cut features long layers and point cut texturing on the fringe area.
The Color: The hair is a pale yellow blonde with subtle depth and highlights to give a natural glow to the hair.
The Style: Towel-dried hair is prepped with styling gel and blown-out at the top and crown using a round brush. The lower portion of the hair is dried with a diffuser and the fingers to scrunch the hair and create gentle waves. Pomade or styling wax is used to the finished style and give definition to the curls and ends of the hair and fringe.
Red Crop Haircut
The Cut: This is a somewhat longer pixie-cut featuring razor-cut layering and feathered texture in the cutting.
The Color: The color is a rich, mahogany-dark auburn with very subtle chestnut highlights.
The Style: Prep the hair using a firm-hold styling gel and protective product, the blow dry the hair using a round brush to create lift at the top, crown and parietal ridge, then flip out the ends along the sides and at the bottom. Define the ends of the hair and the parting using pomade or smoothing serum.
Short Haircut with Waves
The Cut: The haircut is a long-ish circle cut style with feathered fringe area and soft texturing at the ends of the hair.
The Color: The hair's soft, rich auburn color is spiced with subtle cinnamon highlights to give the hair more fire and depth.
The Style: The hair can be prepped with styling gel on towel-dried hair and rolled using large rollers to create soft waves in the neck-length cut. This gives the hair fullness and volume and lots of bouncy waves. Pomade or smoothing serum can be used to create soft definition in the hair, especially in the fringe area.
Hair: Richard Ward
Make-up: Melanie Harris using Pop & Vintage Madeline Mono
Styling: Andrea Westinghouse
Art Direction: Tim Frisby
Photography: Joseph Oppedisano