Hair and Beauty 2010 Announced

Hair and Beauty, Trade Fair for the Hair Cosmetic Industry and the Hairdressing Trade, will once again be held parallel to Beautyworld in 2010. The synergies generated by holding the two fairs concurrently could be clearly felt. The next trade fair for the hairdressing sector will be held on 31 January and 1 February 2010. The coming Hair and Beauty will be distinguished by a new concept. “We plan to split the fair into three potent sections to take even better account of the wishes and requirements of exhibitors”, says Eva Olbrich, Director of Beauty Fairs in Frankfurt.

All target groups in the hairdressing trade are covered by three potent segments, Young Generation@Training, Talents@Work and Professionals@Business. “Hair and Beauty in Frankfurt is a genuine hairdressing show that brings together all the different interests of a big family of hairdressers at the same time and place”, says Andreas Popp, President of the Central Association of the German Hairdressing Trade (Zentralverband des Deutschen Friseurhandwerks) about the new concept of the fair.

In the Young Generation@Training section, trainees and young hairdressers will find a fashion-oriented area with workshops, creative competitions and job exchange.

Talents@Work is aimed at hairdressers who have been in the profession for a number of years and want to continue their training. Here, they will find workshops with celebrity hairstylists and a lecture area where experts offer advice and practical tips. Additionally, a number of hairdressing colleges will present details of their training courses.

At the Professionals@Business section, hairdressers with their own salon will find an exclusive setting with premium brands plus a VIP lounge and a lecture area where experts will speak on subjects of relevance, such as employee management and marketing the salon. As in 2009, Hair and Beauty will be held in Hall 5 of the Frankfurt Fair and Exhibition Centre.

Highlights Hair and Beauty 2009:

Photos: Messe Frankfurt Exhibition