"The Art of Healthy Hair" is the mission of Joico and a highly creative team turns this motto into fabulous looks to show off the well nourished tresses in all their glory.
Playing with different themes and sources of inspiration International Artistic Directors Damien Carney and Sue Pemberton surprise us over and over with the bold and beautiful results of their imagination.
Graphical, geometric elements, sharp lines and bold contrasts of colors and textures are the key players. The new looks have a cool, detached appeal and are trenched with feminine power in their short and long
Sharply Tapered Hair
Geometric cutting lines define the bangs and the sides all the way to the chin. From here the sides of the hair are sharply tapered and run out into textured tips.
This distinct shape gets its "icing on the cake" with the
highly refined hair coloring effect of transitioning, graduated shades of glowing red and orange on a brown base.
Wider and narrow highlights create an alluring pattern that fades in intensity towards to back.
Long Top Hair
Short hair is graduated for ultimate thickness which gives much support to the long top hair. A clear outline corresponds brilliantly with the sexy messy top layer full of volume and a high glam factor.
The hair color follows
the shape by lightening towards the top from a dark mahogany under section to bright and passionate reds. The general direction is up and forward for a powerful dynamic.
Forward is the way to move. Against the stream and all odds that are out there. Never look back and blast your own trail. This short crop hairstyle manifests this positive energy with its textured, graduated layers and a
fine transition of color from dark blonde to a sunny strawberry blonde around the fringe. Long sections are styled into the face from the sides for a flattering frame.
Like a sculpture by modern artist Henry Moore the short hair was molded to flow around the head in organic roundness, emphasized by the pointy side. The overlapping sections resemble precious, heavy silk and use color to
enhance their effect.
Streaks of wood and fire tones follow the shape and bring in amazing shine and depth.
Long and sleek, as elegant as a little black dress. This exquisite, fine tuned hairstyle pulls all the strings. With its long tapered sides that reach from the jaw line to mid-chest, diagonal bangs with a little twist
and gemlike coloring it is the ideal headdress for extravagant females with a creative spirit and sophisticated style.
Bob with Tapered Sides
A shaggy bob received a refined tune up with finely tapered sides that bring out the cheekbones and have a lengthening effect on the face. Styling creates tousled tendrils that are topped of with a fine layer of
gossamer texture that softens the whole look by shrouding it oh so lightly in a fine mist of hair. Nutmeg tones are layered and alternated with a sandy blonde for added drama.
Jagged Short Hair
Jagged plateaus of hair intermingle and overlap, guarded by almost vertical spiky sides like the structure of a magnificent glacier. Bathed in a golden shine, this short hairstyle is on the brink of hair stardom with
a hint of the 80s but all roots firmly planted in the present time. The diagonal fringe falls into the face with churning movement and admirable attitude.
Medium Long Bob
Who knew that icy platinum blonde could be so hot? Long lines, tapered framing of the face and distinct texture spice up the medium long bob. The extra twist is brought into the equation by varying lengths of the diagonal
strands that make up the fringe. A power look made for strong, sensual mavens of fashion.
Short Gamine Hairstyle
The fringe is the longest section of hair and adds an extravagant twist to the short gamine cut. The clear outline defines the style and movement comes through the forward styling and the use of color to visually
improve the flow and dimension of the forward momentum. Tiny sideburns add definition to the cheekbones.
Elegant sleekness and tightly styled hair along sides and back leads all attention to the crown. There the long layers were lifted as much as a good product can hold before they smooth back to complete the rounded
silhouette that takes the eye down the back and fizzles out with slightly textured lengths at the shoulder line.
Short Festive Hairstyle
Giant luscious curls are shaped to a trapeze with a teasing asymmetrical slant. The fullness of the body of hair appears light and fluffy with all the curly activity that is happening and rises up high on one side
to gently slope, creating a diagonal fringe and slightly lower ending point on the other side. Elegance with a fresh and sexy dose of seductive glamour for festive events.
Bob with Straight Lines
Timelessly beautiful and in this case with an ethereal yet very carnal spirit, the bob never ceases to delight. The straight lines, cut blunt with razor sharp angles at the temples evoke icons of style from decades
past while enhancing the character of each woman who is ready to make a statement. Simplicity throughout creates a powerful image.
Breathtaking Hair Color
Defined lines and a breathtaking color dominate this short hair look. Like fine abstract art the shape of this style plays with perception and challenges our perception. What is left out is just as powerful as what is
presented in the color of glowing embers and red gold. Diagonal styling, a directed flow and transitions of light and shadow leave an impact.
Red Hair with Spikes
From a straight, bluntly cut base, a rounded fringe with defined angles towards the pointed sides arises a ferocious top layer of effervescent spikes that are styled in all directions for ultimate electric
Doused in a shockingly intense red hue with dark borders and golden high points this short hair look is a declaration of freedom and expression.
Long Tapered Hair
The low side partition allows the hair to flow across the face in a wide sweeping curve before it connects to the tapered long sides.
Following the ending point of the curve the tapering is repeated from a lower
starting point on the other side which creates its own dynamic asymmetry and harmony of the rounded lines. The blonde hair color appears in light and dark shades to increase the effect.
Tapered and Straight Hair Mix
The symmetry of the long haircut is offset by the asymmetric application of berry colored effects on the raven dark base. A mix of tapered and straight elements culminates in the precise fringe and its rounded connection to
the long, straight sides.
The calmness of the shape is the perfect canvas for the fine blend of color that combines smooth transitions and hard lines.