Joico - Design Collection

Hairstyles to express healthy hair
 
When it comes to hairstyles of today, hair artists have to use a variety of products on their works of art to make sure that they can stand the rigors of the film set, catwalk, or the photo shoot.
 
Joico used its vast resources to hire artists to come up with research and development of styles that are truly cutting edge in the industry. The styling tools help hair artists give the most to their creations and express healthy and luxurious hair.
 
The Design Collection offers a number of different textures, hold factors and finishes for stylists to choose from. The products are light so they do not add any weight to the looks and there is no flaking or buildup. This is truly a group of products that has the hairstylist in mind.
 
Seven hairstyles created with Joico Design Collection styling products:
 

Bruno

Men's hair styled with pliable paste
 
Messy men's hair styled with molding putty
 
Step 1: Emulsify Pliable Paste.
Step 2: Work into hair for firm hold.
Step 3: Work Gloss Wax into hair for definition.
Step 4: Protect finished design with Humidity Blocker.
 

Jason

Men's hair styled with forming polish
 
Step 1: Emulsify Forming Polish in hands.
Step 2: Using open fingers, apply off the scalp and rake through ends.
Step 3: Press hands against scalp and rotate to achieve polished texture.
 

Camelia

Long hair styling with texture spray
 
Step 1: Begin with slightly damp or dry hair.
Step 2: Apply Texture Spray to midlengths and ends, then dry completely.
Step 3: Manipulate hair with hands to achieve desired texture.
Step 4: Protect finished design with Humidity Blocker.
 

Henry

Short haircut styled with pliable paste
 
Step 1: Emulsify Pliable Paste.
Step 2: Work into hair to influence movement.
Step 3: Spot detail with Pliable Paste.
Step 4: Protect finished design with Humidity Blocker.
 

Jason

Pliable paste hair styling for men
 
Step 1: EmulsifyPliable Paste.
Step 2: Work into hair for texture and detail.
Step 3: Protect finished design with Humidity Blocker.
 

Camelia

Long hair styling with molding putty
 
Step 1: Emulsify Molding Putty.
Step 2: Work into hair for flexible hold.
Step 3: Massage in Dry Spray Wax for defined texture.
Step 4: Protect finished design with Humidity Blocker.
 
Photos: Joico