Biocurling
Q: I want to get a perm, but I definitely don't want to damage my hair. I've heard about a type of waving called BIOCURLING. It's made with the help of an Italian solution called Mossa and supposedly doesn't damage your hair. In my country (I'm from Ukraine) it's very popular, but here in the UK nobody seems to know about it. At least not in the Ipswich salons I've visited. Could you tell me more about this type of perm and maybe suggest some salons in London (or Ipswich) where I can get it done?
A: Your question about Biocurling is really interesting, and it highlights how different hair treatment trends can be popular in some regions while remaining relatively unknown in others. After extensive research, I found that bio-curling appears to be a specialized term that's primarily used in certain markets, particularly in Eastern Europe, rather than a universally recognized hair treatment category.
What makes this particularly interesting is that BES is a legitimate, well-established Italian hair care company that does manufacture professional salon products, and they do have distribution networks in various countries. However, the specific term "bio-curling" seems to be more of a regional marketing term rather than a standardized industry classification. It's quite possible that what's being called "bio-curling" in Ukraine is essentially a gentle, ammonia-free and thio-free permanent wave system that uses more modern, less damaging chemistry.
The hair industry has been moving toward gentler perming solutions in recent years, with many manufacturers developing formulations that avoid the harsh chemicals traditionally used in permanent waves. These newer systems often use alternative active ingredients that can create lasting curls or waves while being much kinder to the hair's structure and moisture levels.
For finding this specific treatment in the UK, your best bet would be to contact BES Beauty & Science directly through their official channels to ask about authorized distributors or salons in your area that carry their products. Since BES is an established brand, they should be able to provide you with a list of professional salons that use their product lines. You might also want to search for salons that specifically advertise ammonia-free and thio-free perming services, as these would be more likely to offer similar gentle curling treatments, even if they don't use the specific "bio-curling" terminology.
Additionally, many high-end salons in London that focus on hair health and damage-free treatments might offer similar gentle perming systems from other manufacturers. When calling salons, you could ask specifically about their gentlest perm options, ammonia-free wave systems, or bio-friendly curl treatments. Even if they don't know the term "bio-curling," experienced stylists should be familiar with the concept of low-damage permanent wave solutions and can guide you toward the safest options for your hair type and condition.
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See also:
Perms and perming hair
24 hour perm for less hair damage
The difference between an acid perm and an alkaline perm