Pure Dutch by Antoinette Beenders

Hairstyles for simplistic beauty
 
Pure Dutch evokes natural beauty, purity and innocence with images inspired by the collections of the world famous Rijksmuseum in Amsterdam - "Venice of the North".
 
Antoinette Beenders, Global Creative Director of Aveda, has blended her love of contemporary catwalk trends with the historical inspiration of artists from her homeland, to create some breathtakingly ethereal images.
 
"When I looked back to paintings of 17th Century Holland I found these incredible shapes, typically worn by men, which hooked perfectly into the androgynous themes found in modern day fashion. Bridging these two influences produced the kind of simplistic beauty found in these images," says Antoinette.
 

Joan of Arc Look

Short Joan of Arc look hairstyle
 
This Joan-of-Arc look was created by combing the hair forward in parallel sections and cutting a short rounded fringe. A rounded outline was cut to hug the head with heavy internal layers and a graduated back. A blue/black semi permanent deposit only Aveda Colour was used.
 
A medium sized curling iron was used on 1/4 inch sections pre-sprayed with Aveda Air Control hair spray to add volume and hold. The head was worked through from hairline to nape and then the roots and outline were tousled with the fingers.
 

Short Brunette Haircut

Short hairstyle for a brunette - Sophie Byron
 
This Joan-of-Arc look was created by combing the hair forward in parallel sections and cutting a short rounded fringe. A rounded outline was cut to hug the head with heavy internal layers and a graduated back. A blue/black semi permanent deposit only Aveda Colour was used.
 
The whole head was blasted dry and then a 10 pence piece size treatment of Aveda Control Paste was dispersed evenly throughout the hair by stroking from root to tip.
 

Very Short Rounded Fringe

Curly hair with a very short fringe
 
A very short rounded fringe was cut between the temples with a simple one length haircut on hair that fell over the shoulders. Highlighted with honey tones close to the models base colour.
 
The hair was styled flat to just above the ears and then curled up to the chin level using hot rollers. The curls were then stacked out and sprayed with Aveda Pure-Fume Brilliant Hair Spray. The curls were then brushed out with an Aveda Paddle Brush and back combed with the paddle brush to create volume and shorten the outline. The shape was then moulded with the hands and a diffuser.
 

Dishevelled Waves

Flat and straight hair with curls below the chin
 
A very short rounded fringe was cut between the temples with a simple one length hair cut on hair that fell over the shoulders. Highlighted with honey tones close to the models base colour.
 
The hair was styled flat and straight and then hot rollers were used to curl the hair up to the chin. The hair was then brushed out to create dishevelled waves.
 

Long Crimped Hair

Very long crimped hair
 
This model's gorgeous hair was cut in a one length line. The hair colour is natural.
 
The whole head was misted with Aveda Air Control. A defined centre parting was taken and then combed flat to the brow line, the hair was then curled using a barrel iron with three barrels. The hair was crimped in this way to the ends without breaking up the curl.
 

Fishtail Braids Updo

updo with fishtail braids
 
This model's beautiful hair was cut in a one length line. Her hair colour is natural.
 
The whole head was misted with Aveda Air Control and two pony tales were taken either side of the head just above the ear. Two long fishtail braids were created, then each braid was pulled out and massaged to create this mussed effect. The ends of the braids were then pinned on top of the head.
 
This shape is reminiscent of the distinctive caps worn by women in 17th Century Holland.
 

20's Graduated Bob

Short 1920s inspired graduated bob hairstyle
 
A narrow short rounded fringe was blended with a 20's graduated bob shape with rounded layers. The hair was highlighted with honey blonde tones.
 
The hair was wrap dried and then Aveda Spray-on-shine was sprayed on to a comb and combed through the hair to create this shiny flat effect.
 

Dreadlock Texture

Pinned up hair with dreadlock texture
 
A natural hair colour for a cut with a one length outline.
 
Long hair was sprayed with Aveda Air Control and then massaged with the fingers to create a dreadlock texture. The hair was then backcombed with a wide tooth comb and pinned up to create a visual, loose random shape.
 
Antoinette Beenders Bio & Collections