So, in order to make the client feel comfortable, the stylist must project a sense of competence and confidence. The trouble is, in some
cases, this can become a false sense of self-importance. The stylist gets used to projecting the image of the ďexpertĒ and believes it extends to the esthetic rather than the techniques. In other words, some stylists
come to believe that what they think looks best is the ONLY thing that really matters.
When a client is unsure about a possible look, and defers to the stylist, that is fine, but when the client has definite ideas of what she wants, the stylist is supposed to
accommodate those wants if at all possible, and to explain why it isnít possible if that is the case.
Itís here where things start to break down. In every case with an unhappy customer, the problem can be boiled down to a failure in communication. Perhaps the customer explained
her desired look to the best of her ability, but the hair stylist never really understood what the client wanted. Maybe the client didnít explain her desires clearly and the stylist assumed that what the client wanted
was something else. Sometimes, the client wants something that is unsuitable for her face shape and hair type and the stylist changes the look to suit her own esthetic. And sometimes, the client asks for something
and the stylist does as asked, but the result isnít what the client expected.
Each of the cases above has at the heart of their problem a lack of good communication skills. One of the parties involved has either failed to properly express the things they
want or know is true, or has failed to listen to what the other has to say on the subject. Ninety-nine-point-nine percent of these situations happen by human error, without any malicious intent. A woman doesnít ask
for an unflattering look intentionally, and a stylist doesnít disregard a clientís wishes out of spite or to prove her position of authority. The client never wants to look bad, and the stylist who plays that kind
of game, loses business very quickly.
Choosing A Hair Stylist/Salon: What to Watch Out For
Now that weíve talked through the client/stylist relationship and the pitfalls that are likely to occur, letís talk about the things to look out for from the start. Iím talking
about the preparations you should make and what to look for when you are shopping around for a new stylist or salon. By doing your homework and keeping your eyes open, you can get a lot of information and make a
decision youíll be happy with for years to come.
First things first, you need to approach the prospect of a new salon/stylist with the same seriousness you would use when making any major commitment. You donít buy a house
or a car by walking in and talking whateverís next in line, or whatever listing the agent has sitting on his desk. Plan to ask around among your friends or associates (specifically the ones whose hair you admire)
for where they get their hair done.
You can also look to salons in your area that you might pass near and note those that seem to interest you. Make a list of potentials and move on to phase two.