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Room 97
L’Oréal Colour Trophy 2007 Regional Finalist
When it comes to creating exceptional hair colour and the hottest catwalk looks, a team of hairdressers from in have proved they are
among the best in the UK having made it through to the Grand Final of the L’Oréal Colour Trophy 2007.
Shelley Tempest and Marcello Moccia beat off stiff competition from thirty-nine salons across the North Eastern region to clinch their
place in the Grand Final in London on Monday 21 May. They are now one step closer to winning the prestigious L’Oréal Colour Trophy and
a once-in-a-lifetime prize that could see them jetting over to New York to produce a photo spread for fashion bible Vogue.
At the North Eastern Regional Final their live hairdressing skills were put under the spotlight by a panel of top hairdresser judges
including Errol Douglas, Sean Dawson, David Lambert and Dylan Bradshaw. Industry luminary and guest judge Sean Dawson commented; “The
clothes styling was some of the best seen so far on this tour, making it a tough region to judge. There were interesting cuts and some
really clever colouring techniques.”
The team had just thirty minutes to create a winning look under the brief ‘hair inspired by fashion’. Using the Autumn/Winter 07
catwalk collections as a starting point, they had to demonstrate an acute understanding of hair and fashion trends. Their model was
then sent on to the catwalk to present their creative interpretation in front of an audience of over 300 hairdressers.
Shelly and Marcello explain the thinking behind their striking image: “We were drawn to the 80’s trends on the A/W catwalks this year,
especially the block bright colours. For the clothing we used heavy gold’s reminiscent of the 80’s era, then brought the classic hair
shape up to date with a contemporary finish. Our model Fiona was key to the entry. We spotted her on the street and knew she matched
our vision perfectly.”
While the judges deliberated, guests were treated to a stunning men’s fashion show from hot young designer Steve J with catwalk hair
by Darren Fowler and the Clipso Artistic Team.
The whole room was on tenterhooks waiting to hear who had made it through to the Grand Final and upon hearing their name announced the
team from Room 97 leapt off their chairs in delight.
“The hairs stood up on the back of our necks,” said Marcello of the salon’s winning moment. “There was a second of disbelief followed
by complete euphoria. It was incredible.”
More Regional Finalists
Photo Credits: L'Oréal Professionnel
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