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Geiko - Leamington Spa
L’Oréal Colour Trophy 2007 Regional Finalist
When it comes to creating exceptional hair colour and the hottest catwalk looks, a team of hairdressers from Geiko in Leamington Spa
have proved they are among the best in the UK having made it through to the Grand Final of the L’Oréal Colour Trophy 2007.
Paula Moreton and Darren George beat off stiff competition from thirty-nine salons across the Midlands region to clinch their place in
the Grand Final in London on Monday 21 May. They are now one step closer to winning the prestigious L’Oréal Colour Trophy and a
once-in-a-lifetime prize that could see them jetting over to New York to produce a photo spread for fashion bible Vogue.
At the Midlands Regional Final their live hairdressing skills were put under the spotlight by a panel of top hairdresser judges
including Errol Douglas, Sean Dawson, Dylan Bradshaw and David Lambert. Industry luminary and guest judge Dylan Bradshaw commented;
“It’s always good to see the Midland’s region raising the bar. There was some really interesting work on the floor making it a
difficult competition to judge both for the men’s and the women’s.”
The team had just thirty minutes to create a winning look under the brief ‘hair inspired by fashion’. Using the Autumn/Winter 07 catwalk
collections as a starting point, they had to demonstrate an acute understanding of hair and fashion trends. Their model was then sent
on to the catwalk to present their creative interpretation in front of an audience of over 300 hairdressers.
“I bought a book on Biba last year and had been looking through the evolutionary looks that formed the brand over time,” explained
colourist Paula of her team’s winning look “so I wanted the clothing to pay tribute to the label. As for the hair, I was really keen
that the colour, shape and styling be beautiful – I didn’t want anything too aggressive or extreme, just a look that would fully
display the integrity and natural beauty of gorgeous locks.”
While the judges deliberated, guests were treated to a stunning men’s fashion show from hot young designer Steve J with catwalk hair
by Darren Fowler and the Clipso Artistic Team.
The whole room was on tenterhooks waiting to hear who had made it through to the Grand Final and upon hearing their name announced the
team from Geiko leapt off their chairs in delight.
“To be the first name called out was truly amazing,” recollects Paula of the team’s winning moment. “I set up the salon six years ago,
and have been working so hard at building our reputation that this is the first year we have been able to enter, so to get to the Grand
Final is the absolute icing on the cake. We all can’t wait, the salon is buzzing.”
More Regional Finalists
Photo Credits: L'Oréal Professionnel
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