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Alan Edwards
L’Oréal Colour Trophy 2007 Regional Finalist
When it comes to creating exceptional hair colour and the hottest catwalk looks, a team of hairdressers from the Alan Edwards Salon in
Giffnock have proved they are among the best in the UK having made it through to the Grand Final of the L’Oréal Colour Trophy 2007.
Paula McCash and Michelle Howe beat off stiff competition from thirty-nine salons across Scotland to clinch their place in the Grand
Final in London on Monday 21 May. They are now one step closer to winning the prestigious L’Oréal Colour Trophy and a once-in-a-lifetime
prize that could see them jetting over to New York to produce a photo spread for fashion bible Vogue.
At the Scottish Regional Final their live hairdressing skills were put under the spotlight by a panel of top hairdresser judges
including Guy Kremer, Terry Calvert, Zoë Irwin, Nathan Walker and Jason Miller. “The standard was incredibly high and it was really
good to see competitors thinking about the total look,” explained Terry Calvert.
The team had just thirty minutes to create a winning look under the brief ‘hair inspired by fashion’. Using the Autumn/Winter 2007
catwalk collections as a starting point, they had to demonstrate an acute understanding of hair and fashion trends. Their model was
then sent on to the catwalk to present their creative interpretation in front of an audience of over 300 hairdressers.
Paula McCash explains the thinking behind their striking image: “Our initial inspiration came from the athletic looks of the 1920’s
and 1930’s. We brought this up to date by drawing out the masculine vs feminine contrast. The hair cut is strong and angular while the
feminine softness of golden blonds and cool tones balances the overall style.”
While the judges deliberated, guests were treated to a stunning men’s fashion show from hot young designer Steve J with catwalk hair
by the F.A.M.E Team.
The whole room was on tenterhooks waiting to hear who had made it through to the Grand Final and upon hearing their name announced
the Alan Edwards team leapt off their chairs in delight. They will now go on to London compete amongst forty-five regional finalists
from across the UK at a star-studded live catwalk show, to be held at Earl’s Court.
“We were speechless when we heard our name announced,” said a shocked Paula moments after she had picked up her award. “This is the
most amazing experience of my career.”
More Regional Finalists
Photo Credits: L'Oréal Professionnel
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