Without compromising its legendary extravagance, XYZ is treading retro territories to update the pinup concept. Thanks to new « plugs-in » downloaded into the designers’ memory, the new collection « pin-up’date » has
come into being. Its creators see the « pin-up’date » as the epitome of the ideal woman, a fetishist icon filled with a true fascination for retro fashions and the Hollywood glamour.
This trend is embodied in ultra-feminine hairstyles and the appearance of a new type of « sex symbols » in a great number of magazines, posters and artistic postcards.
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New cutting techniques have been developed to bring original shapes to hair volume. Sophisticated movements, curls and rounded shapes mirror the complexity of the modern femme fatale. Bright, warm colors are enhanced by
the use of XYZ's « patching » technique in some hair zones.
By reinventing the pinup concept, XYZ has once again brought a new style into the hairstyling mystique.