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Mondial Coiffure Beauté
September 2007 - Paris - France
The three days of MCB drew exactly 36,686 active visitors, up 4.27% on last year. It was noticed that foreign visitors who now
come to Paris and take up the MCB package offer were there in strength from the start. Foreign visitors this year numbered 5364 and
accounted for 14.6% of the intake, an increase of 41.09% on 2006. This is a good sign which is encouraging for the MCB strategy of
attracting the international hairdressing industry to the event.
Impressions of the 2007 fair:
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