On April 3rd, 2009, the new lifestyle label UNISEX will hit the market with its hairstyle collection “Director’s Cut”. The new looks
exude elegance, they demonstrate the evolution of the company who, for years, has dominated the current trends when it comes to
Street Style. “Our target audience has expanded,” explains Creative Director Pino Galanti, who designed the new looks. “Who wants
to be ahead of the trends has to be ready to constantly improve and change.”
(Click for larger photos)
The new collection still remains faithful to the UNISEX style: hip, extraordinary, different. Another novelty is the Sicca cutting
system that is used for the new styles and was developed by Pino Galanti especially for UNISEX. For the first time “Director’s Cut”
allows us a glance behind the scenes and shows Pino with his team in their creative process. In the end we find a collection, that
is elegant and extravagant at the same time; that is different, but stays true to the style of the company. UNISEX it is.
UNISEX was founded in the year 2000 by master stylists Holger Schmitz and Giuseppe Pino Galanti. Later the marketing expert Heinz
Clever joined the team. Ever since then the label has been a cult brand in the industry. “With more than 80 salons we are present in
many cities in Germany,” explains Clever. “At times with more than one salons and always in the best location: At the Ehrenstrasse in
Cologne, directly at the Alexanderplatz in Berlin, in trendy Altona in Hamburg and we are in Düsseldorf.”
