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Richesse
L'Oréal Professionnel Hairstyles
Long lasting color brilliance treatment.
Nourishing color without ammonia.
More and more women use the technology of haircolor to bring out their own beauty even more. There are many different color products
available on the market, that live up to their expectations, especially haircolor without ammonia, that bring light changes. This kind
of color treatment called “tone in tone coloring”, was developed in the early 90s to fulfill the demands of still hesitant women. The
“tone in tone coloring” is actually just a description of a coloring result, which comes very close to the natural base tone.
15 years later the attitude of women towards coloring hair has changed, mostly because of the innovative technology; the hair is
smoother, softer and lighter after a treatment. Even though all color products of today are of very good quality and come out in
more and more intense colors, many women believe that the shine still leaves wishes open. They say that the color is beautiful on the
day of the color treatment, but unfortunately the shine does not last very long.
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Hairstyles: L’Oréal Professionnel
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