Blonde is trendy. L’Oreal Professionnel is introducing a 100 percent dust free bleaching product by the name of Platinium, which
contains a clever nourishing technology. The hair is protected during the lightening process and in the end it comes out with an
extraordinary shine and a beautiful glow.
L’Oreal is venturing on new paths with their new product: Platinium can be used for balayages, for highlights without covering and also
for foil techniques as well as for all over bleaching. All this without ammonia for light, fine, natural and highlighted hair. For
dark, thick and complicated hair Platinium is used with ammonia.