|
 |
Geometric Colors
L'Oréal Professionnel Hairstyles
A mix of retro and science fiction. This daring collision gives birth to an environment that combines the strictness of geometrical
shapes with hints of outdoor sports in intense and lively colors of the 70s and 80s. Expressive contrasts in the colors create a pop
energy. The silhouettes are structured; a play between lengths and asymmetrical lines develops. It is an architectural approach to
fashion that can be found for example with designers like Montana, Mugler or Myiake. L’Oreal Professionnel was inspired by these
tendencies and created the collection “Geometric Colors”.
Combinations: techno & vintage, porcelain and plexi, animalistic and aerodynamic … you find connections of different materials, times
and contradiction associations.
Why two interpretations of the hairstyles collection?
Because every woman is unique.
To fulfill the expectations of each individual woman, L’Oreal Professionnel offers two interpretations of tendencies: Majirel and
Luocolor. Two opposite formulas of oxidative coloring that appeal to different types of women.
Two visions of the collection that enable the coiffeur to offer the trends to more clients, so that each one finds an interpretation
that is exactly to her taste.
Luocolor: In the color you find a combination of tones that usually would neutralize each other: iridescent and
gold. In the technique they are used as veils of colors.
In the cut you find maxi bangs and neo bob + lightness in the lengths. Creation of a natural movement, a soft breeze, that enlivens the
hair.
Majirel: The color shows geometrical sections. The effect of colors flowing into each progressively is created.
The cutting lines are straight and clean with geometrical touches. The hair is straightened to create a shiny surface. The material
is perfectly fixated and disciplined.
Collection “Geometric Colors” seen from Luocolor:
Luocolor should appeal to an active, spontaneous and alternative woman, who wishes a transparent color with much lucidity, meche effects
with a surface. For this woman luocolor has translated the tendencies into ACTIVE POP.
ACTIVE stands for the positive energy, the dynamic element and the sportive influence. POP stands for the intense colors that are
combined with round and opulent shapes.
This combination results in a mix of retro and future, with a touch sci-fi and a whiff of Manga. The lines take on the art of space
ships; the accessories turn into techno toys.
(Click for larger photos)
Collection “Geometric Colors” seen from Majirel:
Majirel is an oxidative coloring formula that appeals to the sophisticated, elegant and self-confident woman. She wishes for a deep
color and a perfect covering for absolute beauty. For this woman the tendencies for the collection “geometric colors” are translated
with GRAPHIC ICON. GRAPHIC: stands for geometrical shapes and oversized volume as well as for straight, technological and ultra
modern matter. ICON: stands for the strong and sophisticated woman. It can be looked at as a synonym for perfection, discipline and
glamour. This interpretation is in the light of elegant combinations from the legacy of architectural fashion, inspired by radical
shapes and the volume of futuristic designers as well as the strength of primal shapes, like primitive totems, that bring out the
geometrical and massive aspect in the sense of an ethno chic ambiance.
(Click for larger photos)
Hairstyles: L’Oréal Professionnel
|
|
