Hair, Beauty & Fashion News
No-Odor, No-Itch Hair Dye ‘Revolution’ Hits International Salons
L'Oréal Professionnel, UK - L'Oréal, the beauty brand that built its name with its hair-coloring products a hundred years ago, has launched a new hair colorant called INOA (standing for
Innovation No Ammonia), designed as an alternative to the traditional ammonia-based products, which smell bad and sting the scalp.
The new hair coloring system - described by L'Oréal as a "revolution" and no less than the "iPhone of the hair color industry," made up of an oleo gel, a developer, and the actual hair color - is based on
so-called ODS (Oil Delivery System) technology, which relies on oil instead of water to maximize the coloring's impact.
The result, according to the brand, is an odorless colorant with improved scalp comfort and softer texture of the hair, results that have been confirmed by the majority of testing salon owners in Europe and the US.
In addition, L'Oréal says this ammonia-free permanent colorant "lifts color up to three levels, covers gray and has true-to-tone color results."
INOA comes in 49 different colors and will be available at international L'Oréal Professionnel salons by May.
(2010/02/07)
New Website Focuses on Travel-Sized Beauty Products
World Wide Web - a new e-commerce site is here to make sure you get through the airport security line without having to tearfully chuck any of your favorite beauty goods -- or pony up cash to check
your overflowing bag.
Founded by beauty junkies Kate Duff and Alexi Mintz, 3floz.com, which launched this week, is hoping to become the destination for the hautest of beauty and personal care products in TSA-friendly sizes (aka 3
fluid ounces or less).
"We were traveling a lot for work and I'm the type of person who takes everything with me," explains Duff, who met Mintz while working at Archipelago Botanicals together, of the beginnings of their company. "I would
have to check two giant suitcases to fit all of my full-sized products and Alexi came up with the idea of the site. With TSA getting stricter and the cost of checking bags going up, we think this is the right moment."
Some of the brands signing onto the launch include Go Smile, Yes to Carrots, Malin + Goetz, Ole Henriksen, Ted Gibson and Anthony for Men, among others, with more brands coming soon.
"All the brands we're launching with we have been using for years and years," says Mintz. "Especially the men's products. And I really hope we can be a part of closing that gap so that both men and women can use the
same products."
As for their own travel must-haves, Mintz says, "I am obsessed with the Yes To Carrots facial towelettes, the bergamot body wash in the Malin + Goetz essentials kit and both Kate and I use this glycolic cleanser by
Anthony for Men."
Duff, on the other hand, is "100-percent in love with the Dr. Hauschka lip balm, Go Smile and Jonathan dirt spray. It gives your hair great volume."
3floz.com is a smart innovation that will go head to head against the travel sections of major online retailers like Sephora.com's Beauty To Go and Ulta's Travel Sizes.
Not to mention, 3floz.com is a great way to sample some new products at a fraction of the price of their full-size counterparts.
(2010/02/07)
York Collect Holds Hair and Beauty Competition
York, England, United Kingdom - This year’s York College hair and beauty competition proved to be a hair-raising experience.
The annual event, held at the Knavesmire Stand at York Racecourse, involved about 250 full and part-time hairdressing and beauty therapy students. As usual, the event attracted local employers, with some acting as
judges.
Denise Morrison, head of division for hair, beauty and holistic therapies at York College, said: “It is fantastic to see the students training at college and in the workplace, resulting in both technical and creative
skills which are showcased in this competition.” The winning students go forward to a regional heat in Gateshead and the winners from the regional heat compete in the national finals to be held in Blackpool,
in March.
(2010/02/07)
Beauty Company Leader Runs for Governor of Texas
Houston, Texas, USA - Farouk Shami, owner and founder of Farouk Systems (makers of BioSilk hair care products and CHI styling irons) is making headlines as the surprise candidate for the democratic
nomination to run for Governor of the State of Texas.
A love affair with hair-styling may not seem the surest road to big-business success, any more than being born on the West Bank would seem a likely start to running for Texas governor.
But for Farouk Shami, it's worked out that way.
As Shami tells it, he came to the United States with aspirations nurtured by a father who'd lived in New York and “actually brainwashed us with America and the American dream.”
He said he had $71 in his pocket and the idea of going into education. Instead, he discovered his bliss in the hair-styling he did to help pay his university tuition in Arkansas.
“I was working to put myself through school … as a waiter, and I found that it was a cleaner job … to do hair,” Shami said. “And that's when I fell in love with the profession and decided to stay.”
He loved “the artistic part of it,” he said. “I was an artist, and hair was the canvas now.”
Shami identifies the turning points in his life as the steps that led him from falling in love with hair-styling to building the billion-dollar hair care and spa products company, Farouk Systems.
He cited inventing and patenting “the first ammonia-free hair color in the world” after finding he was allergic to the ammonia in hair dyes.
“I thought it (the allergy) was a disaster. It turned out to be the best thing that happened to me.”
Then came his development of BioSilk products and the invention of the CHI flat iron. Of the latter's success, he said, “Probably financially, that's the most important event in my life.”
He noted last year's announcement that he was moving some 1,000 jobs to the Houston area from Asia. GOP Gov. Rick Perry then lauded him as “a man who pretty much embodies the American dream.” (The well-coiffed
governor also quipped, according to prepared remarks on his Web site, “Some of you might think I've come to pick up a shipment of hair products.”)
The focus on hair is natural. It's Farouk Systems, after all, that yields the business credentials and the fortune Shami is using to pursue the Democratic nod for governor. As my colleague, R.G. Ratcliffe,
reported, Shami personally had lent his campaign $5.4 million through the end of December.
(2010/02/07)
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