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UniPerm - 1976
Text:
"I had never had a permanent before. Never even considered getting one. In fact last Spring, when I got my first UniPerm, I'd asked
Warren, my hairdresser, just to give me a style that'd be easy to take care of while traveling.
So when Warren said, 'Come in the back I'm going to give you a perm,' my knees started to shake. I think I wanted a change. But a
permanent? But Warren said, `You'll love it. You'll look sensational. And you won't have to fuss with your hair.'
So, I trusted him. And he was right. 1 loved the style. And
so did my husband — he loves curly hair. And there was no dryness or frizziness. It was just great.
And during the trip, I'd shower every morning, get into the car with wet hair and by the time it was dry, it looked terrific. Even after
a day of swimming in chlorine water — at night my hair looked super.
This is my second UniPerm — so you know, even if it does cost $50, I think it's worth it. And so does my husband. He really hates to see
a woman constantly fooling with her hair. With UniPerm - I don't have to."
All over America, millions of women like Paula Rittoff are willing to pay more for UniPerm. They love the results UniPerm delivers.
And so do their hairdressers. UniPerm, as Warren Michaels and his partner Tom Ramagnano have learned,
helps you sell more waves and charge more for them.
What's more, with UniPerm, there are none of the old worries. There's no under-processing or
over-processing. The super-mild waving lotions and UniPerm's unique system of controlled heat and time-release processing clamps promise
fool-proof results on every head of hair, every time.
So, if your shop doesn't have UniPerm, why not give your Helene Curtis man a call? Ask him to come by and
give you a complete demonstration.
Who knows how many Paula Rittoffs you may be missing in your area.
Hair by Warren Michaels of Michael Thomas and Hair, Deerfield, Illinois.
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