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Clairol - 1976
Text:
Clairol introduces the most advanced art in haircoloring: "The New Look of Blonde"
It's the new look. The soft look. Today's look of blonde.
It's not just one shade of blonde, but many shades, all working together to produce a look of delicate
nuances. Of gentle contrasts. To create beautiful multi-facets of light, reflecting through the hair.
The New Look of Blonde is more natural, more believably blonde. And it's bound to convince your patrons
that the time is right to finally go blonde.
This exciting new approach to blonding is presented by Clairol through the artistry of Leslie Blanchard,
haircolorist supreme. Plus special guest artist Andre Nizetich, dimensional haircoloring expert.
And leading colorists across the country have already begun creating the New Look of Blonde for their
patrons. Now every professional colorist can join them, because the New Look of Blonde doesn't require much more than the professional
haircoloring talent you already possess. Add a few important, but easy-to-learn techniques and special Clairol formulations, and you,
too, can be an expert at creating The New Look of Blonde.
Everything you need to perfect this beautiful new technique is now available to professionals only. For
just $2.50 with purchase of Clairol blonding products here's what you get:
• An elegant 20-page Patron's book, filled with luscious full-color photographs of a wide variety of
examples of New Look of Blonde for your clients to select from.
• A detailed 32-page instruction book that provides you with step-by-step instructions for the new
looks, "how-to's," and formulas.
• Salon promotional material, including 3 salon posters and advertising mat sheets, to attract
substantial new blonding business and profits for your salon.
• Pre-Lightening guide — for more perfect blonding results.
The New Look of Blonde. It's beautiful. It's exciting. And it's happening right now. Every professional
will want to be part of it. So see your Clairol dealer immediately to take advantage of our introductory offer.
It's just another example of Clairol's commitment to professional excellence.
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