With Color to Success
“10 years Master of Color” - Anniversary Congress at Wella Worldstudio in Darmstadt -
Backgrounds, Services and Innovations by Wella Professionals to the topic of color sharpen the profile of the hairstylist as a
competent color specialist.
“10 years Master of Color” - a milestone for hairstylist professionalism. A two day world congress at the Wella Worldstudio in
Darmstadt honored the willingness of hairstylists to complete a Color Specialist Training and offered several ways for a successful
invigoration of the color business with Wella Professionals.
Increasing color revenue, retaining customers.
Wella Professionals spokespeople Susanne Sellmann, Frank Löffler and Martin Schmock welcome numerous experts to the “Master of Color”
Congress, who were offering a uniquely broad and qualified insight into hair coloring. Color Consultant Regina Foerst and Professor
Axel Venn held impressive speeches about cultural, economical and psychological connections relating to color.
In addition Top Producers Markus and Ulrike Droste, Michael Bredtmann and the Wella Studio Team, lead by Andrea Hecker impressed with
their demonstration of how hairstylist can succeed with Inspire by Koleston Perfect, Painting and the knowledge of the latest trends
of Trend Visions 2008 to increase customer loyalty and pump up the color revenue.
This way the Wella Salon Service supports businesses with an extraordinarily large pool of competence in color, part of which is also
the training as :Master of Color”.
But no matter whether junior stylist or color professional - color services and color innovations by Wella Professionals support the
development of a hairstylist in every phase all the way to color specialist. This understanding finds its preliminary highlight with
the introduction of the state approved education as color specialist “Certified Colorist (HWK)”. Clients will be able to recognize
at one glance who is a real color pro.
New Impulses for a forward motion.
The success story of “Master of Color” will be continued also in 2008 and about 180 hair professionals will have the opportunity to
increase their competence in color. More than 1500 Wella Professionals Hairstylists have already graduated as “Master of Color”. The
five-day premium training appeals to leading stylists and color pros, that would like to add some momentum to their color business
with new impulses.