Hair and Beauty 2008
2nd Hair and Beauty: the hairdressing trade and the haircosmetic
industry to meet again in Frankfurt am Main.
Everything for the sector: exhibition, shows, workshops,
championships, lectures and seminars.
"A great success", "A brilliant combination of information and inspiration",
"An attractive meeting place for the international sector" these
are just a few of the enthusiastic reactions of exhibitors of the last
Hair and Beauty, the event for the hairdressing trade and the hair-cosmetic
industry. However, not only the exhibitors but also the
visitors gave Hair and Beauty top marks: over 90 percent were
satisfied to very satisfied with their time at the fair. An annual event
since 2007, the second edition of Hair and Beauty is scheduled for
27 and 28 April 2008. With around 300 exhibitors and brands plus an
extensive fringe programme, Frankfurt am Main will once again be
the trend centre of the hairdressing world for two days.
In 2008, Messe Frankfurt will continue with the combination of
exhibition, shows, workshops, championships and a congress and
seminar programme that proved so popular at the premiθre in 2007.
In keeping with the motto, "Never change a winning team", visitors
can look forward to a successful blend of fair and specialist / show
programme. "With this combination, we cater perfectly for the needs of
the hairdressing sector, which include not only new products but also
creative trends, glamorous entertainment and relevant specialist
knowledge. The fusion of tried and tested elements with new, fresh
ideas will ensure that Hair and Beauty 2008 is a very special, modern
and exciting event", explains Eva Olbrich, Director, Hair and Beauty.
With its spectrum of things to do and see, Hair and Beauty is the
leading platform for hairdressers, wholesalers, dealers, sales
partners, distributors, importers, make-up artists, proprietors of
wellness and beauty institutes, nail studios and beauticians and
aimed at all three market segments top, middle and mainstream.
Hall 3.1: glamorous shows and well-known brands
Hair and Beauty will be held in Hall 3, the most attractive
hall of Frankfurt Fair and Exhibition Centre. The heart of the event
the Show Stage will be located on the top floor. There, fabulous hair
stylists will present their breathtaking shows while the top players of
the sector will show what tomorrow's heads will look like. At the
Forum of Excellence, companies with well-known brands will present
their latest products while exhibitors of cosmetics and care products
will get together in the Beauty Corner. Additionally, visitors will also
find Hair and Beauty Professional, an area for hairdressing salon
shop fitters and furnishing specialists, as well as suppliers of professional
hairdressing requisites, in Hall 3.1.
Hall 3.0: trendy workshops and useful knowledge
On stage today, in the salon tomorrow: the focus of the Workshop
Stages in Hall 3.0 is on expert knowledge about cuts, colours, styling
and the latest trends, as well as practical tips for the salon. Hairdressing
schools and hairdressing associations will give demonstrations
on Workshop Stage 1 while exhibitor teams show the latest
styles on Workshop Stage 2. The extensive congress and seminar
programme at the Competence Centre will answer (almost) all
questions about working as a hairdresser from training and creating
bonds of customer loyalty to part-time working. The Nail Corner is
reserved for exhibitors from the manicure, nail design and modelling
segments. In Hall 3.0, Hair and Beauty Direct, a shopping centre for
hairdressing supplies, fashions and accessories, is the ideal place to
find supplementary products. Also in Hall 3.0, international trade
publications and online media will be making presentations in the
Media Village and Online Area.
In 2008, Hair and Beauty will focus even more on the subject of basic
and advanced training with the Education and Career Centre. With an
area especially for hairdressing schools in Hall 3.0, Hair and Beauty
will be even more attractive for trainees, students and teachers.
Moreover, thanks to reduced-price tickets, trainees and students can
benefit from the comprehensive fringe programme at Hair and Beauty
for just 15. Normally, a day ticket costs 35 (on arrival: 45). A
season ticket costs 55 (or 70 on arrival at the fair). Salons
planning a day at the fair for the staff can also benefit from cheaper
admission: with the salon ticket, up to five members of staff from the
same salon can spend a day at Hair and Beauty for just 30 each.
This year, Hair and Beauty will once again provide the setting for the
sector's most important competitions and championships with the
German Hairdressing championships, organised by the Federation of
the German Hairdressing Trade (Zentralverband des Deutschen
Friseurhandwerks), the national and international Nail Art Championships
and the German Open Studio Nail Design Championships,
organised by the Federation of German Nail Designers, being held at
the fair in Frankfurt.
Hair and Beauty 2007 Images
Source: Messe Frankfurt Exhibition GmbH
Photographer: Pietro Sutera