As the New Year arrives it’s time to make those resolutions. And one resolution you should make for yourself is to treat your hair better in 2010. A lot of us forget the basics of good
hair care when we get busy and we get into bad habits that can rob us of healthy hair. Even when we employ reparative routines such as weekly deep conditioning and hot oil treatments, it’s the daily stresses that often
result in damage that adds up.
So in the spirit of the new beginning, here is a reminder of the little things that add up to healthy hair when we put them into action. These are mostly common-sense, but occasionally
myths become accepted as fact and we need to clear up these myth-conceptions. So without further ado:
1. Never brush the hair when wet, and never comb the hair when dry. This may seem over-simplified, but it holds to the basic tenets of good hair care. When your hair is wet, it is more
elastic and more easily broken. Since brushes pull the hair in multiple directions at once in order to smooth the hair, they are dangerous to wet/damp hair because the hair is more fragile in that state. Similarly, combing
the hair gathers multiple strands and forces them together in clusters that, when dry, can result in stresses at the ends in particular. For best results use a wide-tooth plastic comb while hair is wet; then, once it's
towel-dried, switch to a good rubber-toothed brush. Go to a bristled brush once the hair is completely dry.
2. The proper brush is key to healthy hair. Avoid brushes with plastic bristles and instead use natural-fiber, boar-bristle brushes on your hair when it is dry. If you need a brush for
use with damp hair, choose one that has widely-spaced rubber teeth. Proper combs are important too. Use only smooth, plastic combs without visible or otherwise detectable seams. The seams can often scrape the hair shaft
and distort it. And avoid wooden combs; wood can have microscopic divots that snag hairs.
3. Brush your hair before shampooing. A few gentle strokes through the hair will help remove product buildup and scalp flakes, as well as stimulate the scalp and promote blood flow
(which delivers nutrients like oxygen) to hair follicles. This will also help to keep the hair tangle-free during the shampooing process, since you won’t be relying on the water flow to do the de-tangling.
4. Know your water. If your hair looks dull or is hard to style, the problem could indeed actually be your tap water. Well water contains natural minerals that can leave hair lusterless
and hard to manage and can impart a brassy, orange hue. Mineral-laden water is often called “hard water”. Soft water, on the other hand, has fewer damaging minerals and leaves the hair feeling softer and silkier. If you are
dealing with hard water in your area, rid the hair of mineral buildup by shampooing every week with a clarifying shampoo. You can purchase testing strips to check for hard water, or simply call your local water board to
find out whether your area has hard or soft water.
Darien, Connecticut, USA - Recently the Joico Company released two new revolutionary education programs that are designed to help stylists gain the technical base that they need in order to empower
their identity as an artist.
The DVDs, J-cutting and J-color will provide both professionals and amateurs with a step by step training guide on the principles of foiling and cutting. The DVD aims to provide training for individuals that may not
have time to go to conferences or take classes. This format allows the company to reach out to a broader audience. Additionally, this is a great way for people to learn at their own pace and on their own time.
The J-color DVD focuses on techniques for color placement. The DVD shows a new method for applying color that is created by Sue Pemberton who is a NAHA winner and the artistic director for Vero K-PAK color. The DVD
explores different foil placement techniques using various types of cups. The goal of the DVD is to teach both beginning and advanced stylists a number of different foiling techniques.
The J-color and J-cutting DVDs can be purchased together or separately from the company’s website.
(2010/01/02) Frederic Fekkai Products Dropped From Sephora Shelves Over Mass-Marketing Plan
New York, New York, USA - Looks like former beauty sales power-couple Sephora and Fekkai have had a spat and broken up. Womens Wear Daily has reported that the luxury hair care brand announced that its
classic products will roll out in mass drugstores over the next year - and Sephora immediately confirmed it will drop the line. Fekkai's classic products - which include the Glossing, Full Volume and Technician Color
lines - will reportedly become available at Walgreens and Target. The higher end Fekkai Advanced line will continue to sell at prestige retailers like Saks Fifth Avenue and Neiman Marcus.
One leading analyst said parent company P&G's strategy is most likely, "Do we let Sephora be angry so we lose $20 million in business but we gain a possible $50 million [in the mass market]?" Yet there's also talk in the
industry that Fekkai could end up like Nexxus - another prestige brand that entered the mass market in 2008, and has since suffered the commodification of a cheapened image.
"It's almost as if they don't understand the pro hair care market at mass today. It's off by 8 percent. That's because [consumers] don't want to pay that much for hair care, shampoo and styling products now. Fekkai will
have to convince the customer to pay $20 for a shampoo," one mass industry insider said. But Fekkai has already thought about that. Using the scan data of retailers like Target, Fekkai will send pre-launch direct mailers
to shoppers already spending $15 and more on haircare, customized with product samples that correspond with what the women have already been buying.
"I love to go to Target and Whole Foods, as well as Hermes. I'm very excited to go broader and bring an upscale experience," says Julie Woffington, Managing Director at Frédéric Fekkai. Only time will tell if a chic brand
have her cake and eat it too.