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Hair, Beauty & Fashion News

Could Discovery of Hair Gene Lead to the End of Straighteners?
 
Queensland, Australia - Can you imagine life without your hair straightener or your curling iron? Scientists have discovered a gene that makes hair curly and are now working on a treatment that could lead to a simple pill to take to make your hair curlier or straighter, making those every day beauty accessories obsolete.
 
Discovering the curly hair gene will have other benefits as well. Doctors will possibly be able to tell if a baby is going to have straight or curly hair. Police can use DNA evidence from a crime scene to determine if a criminal’s hair was straight, wavy, or curly. The trichohyalin gene is the main gene responsible for creating curly locks. It was already known to have a role in the development of hair follicles, but scientists have discovered it also plays a role in how curly the hair is.
 
The author of the research study, Professor Nick Martin said variations of the gene determined whether the hair was curly or straight. He said that it is quite possible to come up with a treatment to straighten hair without having to rely on heated hair straighteners.
 
(2009/12/12)


Is Florida Stylist a Real Life “Edward Scissorhands”?
 
Fort Meyers, Florida, USA - Clawz is the name given to the product developed by Fort Meyers, Florida resident Valentino LoSauro. The product has cost him $150,000 to develop and is used to make cutting hair faster.
 
Clawz for hair The device uses small razors attached to the fingers and for this reason has drawn reference to Tim Burton’s character Edward Scissorhands, the 1990 movie where Scissorhands was played by Johnny Depp. According to LoSauro, he was inspired by his piano playing to create the device.
 
The stainless steel cutters and responsive elastic and are fitted with blades that last for up to 15 cuts. The product hit the market in 2001 and he has sold over 30000 pairs.
 
He says that using the tool takes some time to get used to, saying that it took him almost 2 years to become really good at using them. Now, he can get through a haircut in a minimal amount of time by using the Clawz.
 
LoSauro works the Clawz (clawz4hair.com) at his Planet Hair Salon and states that customers are sometimes a bit apprehensive when they seem him with the tool on. However, by the end of the haircut they are amazed at the quality of cut he can deliver.
 
(2009/12/12)


RTE Entertainment Announces Peter Andre as Brylcreem “Best Hair 2009” Winner
 
Dublin, Ireland - Peter Andre has been named as having the 'Best Celebrity Hair' of 2009.
 
Also featured in the Brylcreem Best Celebrity Hairstyle Awards top ten were actor Robert Pattinson, racing driver Jenson Button, TV presenter Declan Donnelly, Take That singer Mark Owen and musician Robbie Williams.
 
Simon Cowell won the 'Worst Celebrity Hair' of 2009 award, followed by comedian Russell Brand, Prime Minister Gordon Brown, 'X Factor' judge Louis Walsh and tennis player Andy Murray.
 
(2009/12/12)
 


L’Oreal Working Introduces New Hair Dye Innovation
 
USA & Worldwide - Hair dye stinks; Period. Unless you are using the gentler (and less effective) no-ammonia versions, the industrial cleaner smell is just an unfortunate part of the process - until now. According to Scientific American, L'Oréal has invented an odorless ammonia substitute called INOA (which stands for Innovation No Ammonia). New technology allows for the compound to penetrate deeper into the hair than traditional no-ammonia formulas, allowing permanent coverage, even on grays.
 
This new formula operates using what L’Oreal is calling ODS Technology (Oil Delivery System). The system reportedly maximizes the effectiveness of the permanent haircolor process and provides 2X more lipid protection to the hair (when compared to the leading haircolor brand in the world). The theory being that water-based delivery systems (currently being used) are substandard in their effectiveness and that they use the harsher-smelling ammonia as an alkaline solution to allow penetration into the hair shaft..
 
The product comes in a three-ingredient formulation combining the colorant, an oxidant developer, and an oleo gel, which provides the oil-medium for the application. The oil formula is thought to provide protection for the hair from some of the harsher aspects of color processes. Currently the formula allows for lightening of the hair’s natural base by three levels and ensure exceptionally even coverage from scalp to ends..
 
L'Oréal scientists have also observed that the new formula doesn't weaken hair as much as traditional ammonia formulas. But the new ingredient is controversial. Just because the stinky odor is gone, that doesn't necessarily mean it's a healthier product. There are longstanding concerns about work-related asthma in people who are exposed to chemicals like ammonia and monoethanolamine (a component in INOA)..
 
INOA is available in Europe and will be coming to the US during the first part of 2010. Also in 2010, Garnier is introducing Herbashine, an ammonia-free formula that smells like fruit -- not bathroom cleaner.
 
(2009/12/12)
 


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