Hair, Beauty & Fashion News
Charity Project Aims to Help Women Undergoing Cancer Treatment with Hair Loss
United Kingdom - My New Hair is the brainchild of Trevor Sorbie, and is a charity organization whose goal is to offer assistance to women suffering from hair loss due to cancer treatments. Mr.
Sorbie was inspired to launch this project after a loved one was diagnosed with cancer.
The aim of My New Hair is to provide specialist training to salons and hairdressers across the country, helping them to understand the needs of cancer patients. With a goal to connect with more than 400 salons
in the next three years, more than 170 salons have signed up so far. Some of these stylists and salons have even created dedicated space in their salons for My New Hair patient/clients.
Senior stylist Lauren Ford spearheaded the project for her salon, Level Hair and Beauty, after being diagnosed with cancer at age 22. Now 24, she has opened a VIP room at the salon especially for My New
The My New Hair charity, which also provides advice on wig styling, hair loss and re-growth, has received a Department of Health grant for £86,500. Among the support services My New Hair offers are:
• Advice on choosing a wig
• Help choosing the right wig for an individual
• Helping to connect clients with local My New Hair salons
• Providing personalization services for wigs
• Support and aftercare of the hairpieces so a woman can always feel good about her look.
My New Hair promises to make this service accessible to people across the UK and long term, across the world. Many stylists share in this belief and want to help overcome the preconceptions around wearing a wig.
It is our ultimate goal to make this a part of the best standard of care available to people with medical hair loss. We are working nationally to achieve this aim with healthcare organizations and other
J-Cutting and J-Color Live!
Darien, Connecticut, USA - Joico recently brought their J-cutting and J-coloring techniques to life through DVDs. The stars of the DVDs hosted a VIP training event based on the techniques that are
seen throughout the videos. There were more than 200 beauty professionals that showed up to the San Jose, Dolce Hayes Mansion. There was an interactive “look and learn” session conducted by the artists, in addition,
an optional hands on training program was held the next day.
This was the first of this type of event to take place. Joico has scheduled similar events in select locations throughout the country. The next event is set to take place in Dayton, Ohio. The purpose of these sessions
according to Carney is to help celebrate the marriage of color and cut and to share new ideas and help others problem solve some of the more technical dilemmas that are common among hair designers everywhere. The
events are very intimate and everyone gets involved.
These clinics are a great way to add to the education of your stylists and are coming at the perfect time. New salons everywhere are looking for ways to offer their clients something a bit extra that they cannot get
anywhere else. Learning how to perfect the fundamental techniques of sectioning, elevating, over directing and partings will help your customers feel like they are getting the best possible hairstyle for their money.
For more information on the J-Cutting and J-Color DVDs, and on upcoming educational events, visit www.joico.com.
Andis Offers Styling Tips Online
Sturtevant, Wisconsin, USA - For anyone that is ready to jump into the world of hairstyling from their own home, Andis has collected tips from various sources throughout the United States and posted
them on their website for everyone to see and use. The tips are divided into three categories, curling, straightening, and drying/styling control. They are found under the consumer tab on the website. Andis keeps the
For families that are looking to save some money or are working on a tight budget, styling their hair at home is a great idea. Fred Koeller, the vice president of marketing for Andis states that expert styling requires
practice and training, so they have put some great tips together from professionals that we admire and feel are important.
One of the tips for drying includes using a vent brush with your blow dryer as a way to shorten drying time. Another tip is to begin the drying process with your fingers as it is faster at eliminating moisture than
If you have fine hair, there are tips for styling that involve low heat and low air flow. You should use a concentrator for precision styling and flip your head upside down to increase volume. Some of the tips for
curling hair include using smaller sections for tighter curls and larger sections of hair for soft waves. There are also great tips for straightening hair and protecting your hair from heat damage. There are even
recommendations for different tools that are the best to use.
Andis Company has been around since 1922 and is a family based business. The company specializes in handheld tools to cut, trim, straighten, curl, and dry hair.
Hair Care Company Seeks Charity Partner for Marketing Program
Chatsworth, California, USA - Sexy Hair®, one of the fastest growing hair care companies in the salon industry, is announcing the creation of its new cause-related marketing program. The company,
which boasts a strong cause-related marketing and social responsibility orientation, is looking to develop a partnership with a national non-profit organization for the 2010 calendar year.
Sexy Hair offers high-quality beauty products in more than 60,000 licensed salons throughout the United States and more than 36 countries worldwide, and is accepting applications for its first national non-profit
partnership now through November 30, 2009.
Sexy Hair is able to offer its new non-profit partner a national campaign to raise funds, employ volunteers, and gain national visibility as the 2010 Sexy Hair non-profit partner and Sexy Hair product. In return,
the company is looking for a partner that shares a similar national audience targeting women aged 18 – 35, as well as hair stylists, hair salons and retail beauty suppliers. Sexy Hair will award the 2010
cause-related marketing partner by year-end.
Interested national non-profit groups need to submit a completed application in writing. The application is available now on Sexy Hair’s website: www.sexyhair.com through November 30, 2009. For additional
questions please contact Sloane LaMartina, Senior Communications Manager, SloaneL@SexyHair.com.
Sexy Hair was founded as Ecoly International by hairstylist and business visionary, Michael O'Rourke, in 1992. The company became known as Sexy Hair in 2000. Headquartered in Chatsworth, Calif., the company
offers high-quality beauty products in more than 60,000 licensed salons throughout the United States and distributes products in more than 36 countries worldwide. Sexy Hair brands include Big Sexy Hair,
Healthy Sexy Hair, Curly Sexy Hair, Straight Sexy Hair, Short Sexy Hair, Strong Sexy Hair, Color Me Sexy, Sexy Bath and Body, Sexy Hair Organics and Ecoly Supernatural Formulas.