Intercoiffure Mondial congress in Paris - Night of the Stars & Mondial Performance 2009
Paris, France - Cosmopolitan. Unique. Inspiring. In Paris, the capital of Fashion, Intercoiffure Mondial presented over two
days its fascinating « Night of the Stars » and visionary « Mondial Performance » featuring 10 outstanding
shows. At the CNIT La Défense, more than 1.000 stylists and hair experts from 36 nations gathered
together, despite the tough economic situation, to discover the upcoming collections of the elite
With its main partners from the industry, P&G/Wella Professionals and L’Oréal, Intercoiffure Mondial
paves the way for inspiration, beauty and innovation, in addition to revealing its creative, educational and
business competences. « Because », says Klaus Peter Ochs, President of Intercoiffure Mondial, « our
world organization is acclaimed for its premium quality and its exceptional expertise in cutting techniques,
coloring and in the art of hairstyling. “The Most Beautiful Hair in the World” is our motto».
The members of Intercoiffure Mondial stand for the greatest creative leaders. A global network that
reflects the visions of influential hairstylists and that never ceases expanding. Intercoiffure Mondial is now
present in 54 countries. ICD Vietnam, ICD Venezuela and ICD Paraguay belong to the Sections that
recently joined the organization.
It is ICD Mondial’s WORLDWIDE KNOW-HOW in terms of FASHION AND TRENDS that makes it so
appealing. On the gala night, the “Créateurs de Mode” of Intercoiffure, the artistic team of Intercoiffure
Mondial, presented the « Trend News 2010 » under the name of « The Urban Show ». A collection filled
with energy and zest. Character and glow are the two main features of the new styles that have been
masterfully done, especially when it came to cutting and coloring. « The Urban Show » combines hightech
and retro styles: power-chic of mushroom cuts, sleek bobs and colored curls. No doubt that beauty
lies in the secret arising from alternative worlds. The show of the 46 Juniors of la Fondation Guillaume
(« Carmen falls in love with the Fondation Guillaume ») turned out to be vibrant and passionate. The
styles captivate by their absolute femininity and fondness for dramatic romanticism: loose chignons,
simple curls, curly explosive styles.
Promoting the future of the branch is one of the main goals of Intercoiffure Mondial, just like giving a
helping hand to the socially disadvantaged young ones. Thanks to its global organization, Intercoiffure
Mondial initiated, together with Wella and L’Oréal, the training project « Education for Life ». Like the
President of Intercoiffure Mondial, Klaus Peter Ochs, says «’Education for Life’ means future prospects
and quality education. This training programme enables to support teenagers coming from poor areas».
Wella Professionals, L’Oréal, Tondeo, the Intercoiffure Nordic and Western Europe Regions, in addition to
la Fondation Guillaume all in all donated 25.000 US$ to this educational programme.
Creative passion and perfect hairstyles are the components of the « Power of Beauty » of Intercoiffure
Mondial. The show of Klaus Peter Ochs is in line with this. « Icons » takes us to a world that reflects the
images of time: styles revealing the nostalgia of values that embody real beauty. It’s about everyday
styles, not about imaginings of fashion designers. Klaus Peter Ochs’s master’s touch skilfully goes from
insight to precision: short cuts, stylishly controlled geometric cuts and long curls by way of playful
Intercoiffure Mondial has a clear vision, the « Vision of the Elite ». Unique. Beautiful.
Worldwide - A prime indication that beauty shoppers are hungry for products that promise to turn back the hands of time is a recent report by market research groups that find the niche market of
cosmeceuticals is a growth opportunity in a mature industry.
According to researchers, the development of new product categories, like cosmeceuticals and dermacosmetics, has grown considerably in the last five years, driven by America’s obsession with antiaging and
wellness. Companies are taking the opportunity to manufacture more of these high-market products, which typically generate profits greater than the industry average of 10%.
According to these studies, while the $60.37 billion cosmetics industry is on track to decline 1.2% in 2009, the niche market of cosmeceuticals is expected to increase 7.7%. Cosmeceuticals and similar offshoots
now account for $3.5 billion in revenue, and have become a prospective growth area for businesses operating in the mature cosmetics industry.
It is predicted that by 2011 the industry will surpass $4 billion, and will continue to grow at nearly double-digit rates for quite some time. Fueling the growth are the perceived health advantages of cosmeceuticals,
as well as the traditional cosmetic benefits.
Retailers, from department stores to big-box retailers, have begun taking notice, increasingly shelving such products as anti-wrinkle creams, bleaching agents and medication lotions. For example, available at
CVS’ high-end Beauty360 concept is the Bioelements line of professional skin care that includes Power Peptide, Lutein indoor protective day cream and Oxygen Cocktail. Prices range from about $27 to $62.
Researchers also noted that cosmeceuticals command a premium price because consumers perceive the ingredients as being expensive and uniquely manufactured, with research and development accounting for the majority
of costs. However, R&D represents about 2% of the industry’s cost structure, while the selling, general and administrative costs represent 21%.
Manufacturers and retailers will continue to fuel demand for cosmeceuticals by developing and marketing a steady stream of new products. New products in the pipeline present solid opportunities to bolster bottom
lines and build customer loyalty, reinventing the mature cosmetics industry.