Darmstadt, Germany – The new subline Color Touch Plus by Wella Professionals introduces a new generation of
intensive toning products. Color Touch Plus creates natural, intense color results with high opacity and up to 70 percent of maximum
protection and care of the hair’s structure.
Due to the high demand for color services by women, Wella Professionals is committed to develop new,
original and salon exclusive color services and innovations. With the new Color Touch Plus Wella Professionals manages to close a gap
between the ordinary intense toning and a permanent color.
The new Color Touch Plus is an innovative extension of the shine-intensive toning series Color Touch
and offers richer, more intense nuances, an improved coverage of grey hair and gleaming shine with a formula that is at the same time
gentle and nourishing. Conventional semi permanent colors offer a grey coverage of up to 50percent. Color Touch Plus reaches 70
percent with richer, more intense and at the same time very natural results. At the same time the new line is just as gentle as the
conventional semi-permanent products. Due to the intense pigmentation, higher opacity and lasting coverage Color Touch Plus is
classified as a “demi-permanent intensive toning”. Color Touch Plus resists up to 24 washes.
Hair Style 2008
Rotterdam, Holland - HAIR STYLE 08 was held in Rotterdam on 20 & 21 April. In spite of the fact that it was the first
weekend of glorious spring weather, an amazing number of visitors poured in to Ahoy for the 4th trade fair for hair stylists. After
the doors had closed, the event had clocked up a very successful 22.853 visitors: 12 887 on the Sunday and 9 966 on the Monday. That
was virtually the same number of visitors as in Rotterdam in 2006 and 9% more that at the last event in Kortrijk in 2007. The
hairdressers of the Netherlands turned up again en masse and the atmosphere was exciting and dynamic!
With 170 exhibitors and an extremely varied programme, HAIR STYLE was once again the number one place
to be for all hair stylists who want to keep up with the latest trends and find new inspiration for their art. The new colouring
products, the latest design washbasins, trendy accessories and handy tools: all this and much more was eagerly examined and assessed
by thousands of professionals. Exhibitors welcomed visitors to the most eye-catching, luxurious stands. This year, 31% of the
exhibitors were new participants taking part - successfully - in HAIR STYLE for the first time! More ...
Leucan Launched its 2008 Shaved Head Challenge
Montreal, Canada - Continental Coiffure, the Montreal, Canada salon located at 800 Victoria Square launched its 5th annual “Shaved Head Challenge” today. Last year the event saw 6500 people shave
their heads and raise over 3.4 million dollars to help children with cancer.
Michele Barbara Pelletier, an actress chose to have her head shaved at last year’s event as a show of support for the project. This year she agreed to be the spokesperson for the project. During her speech she asks
that all fellow Quebecers follow in her footsteps and have their heads shaved. This is a great cause that helps raise awareness about the tragedy of childhood cancer.
The Shaved Head Challenge began in 2001 in Monteregie, when Mr. Serge Tremblay decided to hold the event. The event will be held at 25 locations throughout Quebec on June 8th. There are
three event locations in the Greater Montreal Region. The events are held at Galeries d’Anjou, Carrefour Laval, and Fairview Pointe Claire. Mr. Serge Lemieux, the campaign president for the year will have his head
shaved as well. Many of the Transcontinental’s employees will line up to have their heads shaved as well. Mr. Lemieux invites schools, companies and other organizations to hold their own challenge as well.
Show of Solidarity
While the event does raise money for cancer research, the main reason for the event is to show a sense of solidarity with children who have cancer. While being treated with chemotherapy,
children undergo many changes, including hair loss. This is a way to help show support to these children by showing sensitivity to the issue of losing their hair. It also is a great way to bring awareness to the subject.
This year Leucan hopes to beat out last years objectives. The hope is that there are more organizations and companies that sign up for the event. The main goal of the project is to raise
more money for clinical research as well as raise awareness about the subject.
To register or to get more information, visit www.tetesrasees.com
“Ciao Bella” - Beauty that Catches all Eyes
Darmstadt, Germany – The new System Professional Trendbook turns Italian lightness into perfectly styled hair
The new Trendbook by Wella System Professional has the fitting title “Ciao Bella”. Fascinating photos
create an appetite for luscious and healthy hair. The luxurious book tells the story of beautiful, well cared for hair that attracts
all eyes. With that the mood for flirting comes just by itself.
The professional photos in the new System Professional Trendbook were taken at the time of the fashion
week in Milan, Italy, in September 2007. Germany’s Frank Brormann, Christiane Sturmayr from Austria and Nathalie Storch from
Switzerland created dreamlike hairstyles in the Dolce Vita Style - feminine and sexy, a homage to Italian divas like Sophia Loren,
Gina Lollobrigida and Claudia Cardinale.
Arno Ende and Timothy Biggs not only proved to be two amazing photographers for System Professional,
but also two excellent connoisseurs of the Italian fashion metropolis Milan. Both of them, dynamic former models, had already put
into scene the System Professional Just Men Stylebook by Top Men Stylist Markus Salm that hit the market in Spring of last year.
Ciao Bella is a Trendbook for the professional consulting at a salon and an inspiration for new looks - a
flirt with beautiful and healthy hair.
The System Professional Trendbook “Ciao Bella” is available through the System Professional sales
consultant. More information and System Professional Salons at www.system-professional.de