Hair Designer Wins International Awards for Masterwork Creations in Hair
Atlanta, Georgia, USA - According to her colleagues in the trendy, downtown establishment, called ‘Paragon Salon’,
Brenda Waters is “the Hair Whisperer”, and this remarkable woman has an almost magical talent for transforming ordinary hair into
extraordinary creations. This was evidenced by her recent award for “Best Overall Creation” in the 15th Annual Golden Scissors Awards
photo competition for her entries of two of her latest works.
Shown here, the two styles - entitled “Fire” and “Water” – were inspired by the power of the elements.
Bucking tradition, Waters visualizes the heat and explosive energy of fire as a bold Mohawk radiating in shades of bright red, flame
yellow, vibrant oranges and a myriad of sub-tones in between.
Her vision of water shows the swell and flow of tidal forces in sweeping arcs and rolling waves, all in
cool blue shades with whitecap streaks to emphasize the tidal movements. The added whimsy of the schooner accessory with weft of blue
hair for sails simply ties in a sense of fun with the theme. Waters says, “I envisioned a storm on the high seas represented by an
elegant ship crashing into the waves of varying hues of blue and turquoise.”
Waters gives special credit for the results to her photographer, Brian Christian, adding, “His
photography is absolutely amazing.”
The Golden Scissors Awards celebrate artistic expression and professional excellence in the hair, beauty
and fashion industries. The recipients of the awards are celebrated during an internationally renowned red carpet event attended by
more than 5,000 guests and covered by media outlets such as The Washington Post, TV One, Upscale Magazine, and Suede, a new publication
from the creators of Essence Magazine.
Water’s specialty is 100 percent human hair extensions and custom wigs. The models featured in her
competition submission wore wigs which she designed. The prices for her intricately customized hairpieces range from $1200 to $4000
(U.S. Dollars). In spite of her awards for the artistic side of her work, Brenda admits that she has a personal passion for helping
other regain a natural look. "I especially love designing more natural looks for women who have lost their hair due to chemo, alopecia,
or other medically related issues," says Ms. Waters.
HAARE 2008 – The German & Bavarian Hairdressing Championships
Nuremberg, Germany - HAARE 2008 is an event that combines the German Hairdressing Championship, the Bavarian
Hairdressing Championship, and Bayern Hair expositions into a single two-day event at the Exhibition Centre Nuremberg 19-20 October
2008. The event was agreed upon by the combined auspices of the Zentralverband des Deutschen Friseurhandwerks, the Landesinnungsverband
des bayerischen Friseurhandwerks, and NürnbergMesse. Also included in these competitions and demonstrations will be exhibitions of
hairdressing supplies, nail art and cosmetics.
Nürnberg was chosen due to its competence in hairdressing and beauty events (the Franconian metropolis
hosts the very successful Bayern Hair event every autumn. This will be the fifth time that the German Haridressing Championship is
hosted in the Exhibition Centre Nuremberg. Federation President (and Master of the Guild) Andreas Popp adds, “We like organizing our
championships at NürnbergMesse, which offers us ideal conditions.”
The Hairdressing Championships will be held in the Frankenhalle and in the adjacent halls of the
exhibition centre. The two-story facility is highly regarded by competitors and spectators, both for it special architecture and for
the excellent viewing areas it offers to visitors to the competition activities.
Oprah’s Miracle Product Comes to the U.K.
www.seasonaltrends.co.uk – Oprah Winfrey has hailed it as a product you “can’t be without” and has endorsed it in her
“O” magazine as a vital product for women who wax or shave. Now, Princereigns Ingrown Hair Serum is available in the U.K. through
To this end, the company has developed Barbicide Wipes, which will allow the product to be used in other
personal care industries as well. The company’s executives see the wipes being used and useful in hotels, spas, restaurants, schools
and jails. As more and more people are concerned about germs – particularly following the recent outbreaks of a drug-resistant form
of staph infection – people are asking their service providers how they are keeping their massage tables, arm rests, chairs and
tanning beds germ-free.
The serum softens the hair follicle, significantly reducing the occurrence of ingrown hairs. It also
helps to lighten dark spots and even out the skin tone by nourishing the skin. The owner of Seasonal Trends (the online outlet that
now offers the product) Graziella Ingrao-McLarty has commented, “We firmly believe this is the best product of its kind on the market.
It provides consumers with an excellent alternative treatment which increases their self esteem, as all good beauty products should.”
The serum is priced at £15.95. It can be purchased at www.seasonaltrends.co.uk.
Proctor & Gamble Buys Fekkai
Cincinnati, Ohio, USA – Consumer Products giant, Procter & Gamble has recently acquired the luxury hair care brand
‘Frederic Fekkai’ as a means to ensure continued sales and profit growth in spite of the waning U.S. economy. While the financial
details were not disclosed, P&G did purchase the Fekkai brand from the private equity firm of Catterton Partners. Fekkai is considered
by P&G to be the leading prestige hair care brand in the U.S. and is expected to become an important addition to P&G portfolio of
brands in the field of luxury personal care.
Luxury/Prestige products enjoy a relatively high margin of profit from sales as consumers are typically
willing to pay high premiums for what they consider the “professional’s touch”. P&G isn’t the only corporation delving more deeply
into this market. L’Oreal sees great potential in this field and has acquired three hair salon businesses in the U.S. recently: Maly’s
West, Beauty Alliance and Columbia Beauty Supply.
While personal care products fall under a more “necessity” categorization, consumers are generally
willing to seek out and find what they believe are higher-quality, specialty products, and are willing to pay significant sums of money
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