Take the Perm Fear Factor Challenge with Tousled Texture
Tokyo, Japan - Zotos International, Inc. is challenging professionals to face their biggest fears about perms by
embracing some brand-new techniques in permanent waving. Gathered under the “Tousled Texture” collection, Zotos has their Perm Fear
Factor DVD available at Sally Beauty Supply and other professional beauty supply outlets throughout the U.S. Their website also
features a different technique each month as a “teaser” to give a sample of what can be found in the DVD, and can be seen on zotos.com.
Zotos International is a professional beauty industry leader that manufactures and markets a full range
of hair care, texture service and color options for today’s salons and professionals. Zotos is wholly owned by the Shiseido
International Corporation, a subsidiary of Shiseido Co., Ltd., an international giant in fragrances, skincare and cosmetics. Zotos
was purchased from the Conair Corporation in 1988. Zotos then acquired the professional salon division of Helene Curtis, Inc., which
included ISO in 1996. The company more recently acquired Joico Laboratories, Inc. This combination of corporate entities provides
Zotos with domestic and intenational distribution networks and a significant market share of professional product lines, as well
as an extensive research and development arena. All this is meant to provide the customer with the best in hair care advances.
Hairstyle 08 - Rotterdam
Rotterdam, The Netherlands – The fourth Dutch edition of HAIR STYLE is coming up on 20 & 21 April 2008 in Ahoy
Rotterdam. This is the most comprehensive event for hair stylists in the Benelux: a trade show with 170 exhibitors, lots of
news and new products, the latest hair fashion trends presented at spectacular shows and Look & Learn workshops every hour. An
all-round event that enables hair stylists to find new inspiration, discover the latest trends and network with colleagues. And
above all, a day at HAIR STYLE is a great day out! All together, a must-do event for every hair stylist in the region.
HAIR STYLE 2008 showcases no less than 350 brands of hair cosmetics, salon fittings and supplies, hair
extensions and accessories. For this fourth edition in the Netherlands, we have radically redesigned the layout. For example, we have
introduced a lively new shopping hall and a black hair zone with informative, trendy presentations focusing on Afro hairstyles. At
this 2008 event, we will be welcoming many exhibitors who are taking part for the first time. All their new products and innovations
will be on display at the Innovation Awards stand. More ...
The Cost of Gorgeous Hair
England, UK - According to a new survey conducted by TRESemme, women are spending a lot more than they think on their
hair. According to the research, the average British woman spends about £27,722.52 on her hair in her lifetime. (That equates to over
$50,000.00 in U.S. funds for you American readers.) It’s the equivalent of putting a child through college or buying a luxury car.
Women spend an average of £83.88 ($160+ U.S. dollars) simply buying shampoos and conditioners in a year. When you add in the other
expenses - £59.16 ($120+ U.S.) for home styling products and £260.00 ($520+ U.S.) for haircuts - we see a substantial annual expense.
And for about 55 percent of women, the cost is increased by £166.50 ($330+ U.S.) each year to keep their hair colored they way they
These are just average numbers, meaning that some women surveyed spend considerably more than the median
amounts listed, while others spent much less. Either way, it was universally agreed that the hair represented a very important aspect
of the individual’s appearance and self-image. Women are also becoming much savvier about caring for their hair as well, learning
lessons like the proper techniques for heat styling methods and to use specific products to protect the hair and prevent damage from
Most women consider it an investment, and cite the fact that there is a much wider array of products –
and products of much better quality – than were available a decade ago. In fact, some women compare the attitudes today towards hair
with the way previous generations looked at hair and see a favorable trend. Women of earlier generations didn’t know as much about
their hair and how the way they styled it could affect it. For some, it was even a matter of doing what they were used to, until it
was necessary to “cut it all off and start over”.
Of course, it’s not just money that women spend on their hair. When it comes to preening and preparing,
women spend an average of one hour and 53 minutes each week washing, blow-drying and styling their hair. Adding that up and we see that
by age 65, the average woman will have spent more than 7 months of her lifetime on her hair. That equates to just over four days out of
“Jesus-Themed” Cosmetics Draw the Wrath of the Righteous
Singapore – The Blue Q company, who manufacture and market a wide range of religious-themed cosmetic and beauty care
products under the name Lookin’ Good for Jesus, have been the target of criticism and complaints by Catholics in Singapore where the
retailer who has stocked the items has had to withdraw the products from shelves. The product line which no one disputes is named to
be “tongue-in-cheek”, nevertheless upset the stores’ Catholic customers, who claim that the product line trivialized Christianity.
The products are marketed using slogans like “Look your Sunday best! Guaranteed to help you be worthy and
get noticed by the King of Kings” for the “Virtuous Vanilla” lip balm. Other slogans for products ranging from hand cream and bubble
bath, to gels and lotions included “Get tight with Christ”, “Get HIS Attention” and “Redeem Your Reputation and More” among others.
While only about 14 percent of Singapore’s 4.4 million people are Christian (more than 50 percent are
Buddhist) found the company’s attempt at amusing marketing funny. The retailer who operates the Topshop stores where the products were
being sold, announced that it would no longer stock the products, for fear of further backlash.
Blue Q’s company website suggests that their goal is to raise a smile as well as making money, and the
company has been getting both good and bad press over their product lines for more than two decades. Among the available product lines
are cosmetics with brand names like “Cat Butt”, “Dirty Girl” and “Wash Away Your Sins”. The company at one time even offered a breath
spray which claimed to instantly provide the user with an Irish accent. You can view the full range of Blue Q products