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Hair, Beauty & Fashion News

Temporary Color gives Permanent Benefits
 
Zach's Wax - kid with blue hair Carlsbad, California, USA - There is one family-owned business that is doing more to make the world a better place than most big-name companies. That company is called Zach’s Wax. Started by Eric Plahn, the company creates and sells temporary hair color gels, as well as an additional colorless holding gel. The gels give kids a chance to do something fun and playful with their hair – the Plahn’s son, Zach, for whom the product is named, likes to wear team colors in his hair to soccer or baseball games, while his sister, Lezly, prefers simpler ‘highlights’ in colors – and mom’s don’t have to worry about permanent messes. The gels wash out easily with a single shampooing and won’t stain the skin or clothes
 
     The popularity of the products alone have made this small cottage business start booming, but the family didn’t stop there. Eric and his wife, Joy, knew that lots of hair professionals had big hearts and looked for ways to help those in need, so the family owned company established a policy of donating 10% of every sale to charity. The donations correspond to colors of the gels being purchased.
 
     •  Pink for Breast Cancer
     •  Blue for Make-A-Wish Foundation
     •  Yellow for Livestrong
     •  Green for CareNet
     •  Red for AIDS Research
 
     Even the clear Firm Hold gel has a beneficiary (the 10% from sales of the clear product go to a hospital in Mozambique).
 
     The products have become immensely popular, both for their unique sense of no-commitment fun, and the social-conscious benefits. At $6.00 a tube, the product is flying off the shelves.
 
     The company recently added three new colors to their line:
 
     •  Orange for Rally Foundation (children’s cancer research)
     •  Purple for Children’s Hunger Fund
     •  White for Alzheimer’s Research
 
     The company also manufactures special order colors for groups and organizations with corporate or team color requirements, in order to allow them to be used for fund-raising purposes. These fund-raising products also include the company’s commitment to its adopted charities on every sale.
 
     For more information, call Zach’s Wax art 805-279-4472 or visit their website at www.zachswax.com.
 
(2008/01/19)
 


Haarmonie 2008
 
Brno, Czech Republic – HAARMONIE 2008, the Czech Championship of young hairstylists and cosmeticians, is being held for the sixth time already, for the second time at the Brno Exhibition Centre as part of COSMETICS 08, the International Fair for Cosmetics, Hair and Body
 
     The competition is promoted by an Association of Hairstylists and Cosmeticians Training Institutes bringing together 42 schools from the whole Czech Republic. More ...
 
(2008/01/19)
 


P&G Beauty Introduces Innovation in Home Haircoloring
 
Clairol Perfect10 image Stamford, Conn, USA – You may have already seen the commercials on television, but in March of this year (2008) P&G Beauty (a division of Proctor and Gamble) will launch it’s the biggest advance in Beauty Science in the last fifty years. Perfect 10 by ‘Nice ‘n Easy’ is an advance high-performance permanent haircolor cream that delivers high-speed, high-gloss, permanent color in just ten minutes. The product boasts unsurpassed color results, improved hair surface condition and a superior usage experience.
 
     The secret to these claims is the development of a lightening system called AminoGlycine. All permanent haircolors have two main components: a lightening system and hair dye. The lightening system removes existing color while the dyes create the new, desired color. These two elements have remained essentially unchanged since Clairol released the first home haircolor kit in 1956. However, after years of research, and 18 filed patents, P&G Beauty Research developed AminoGlycine, a new lightening system that is more efficient and effective than the conventional lightening systems that have preceded it.
 
     AminoGlycine lightens hair melanin and forms new color complexes more selectively than conventional lightening systems, which means that it works in only 10 minutes, instead of the 20-30 minutes of traditional formulas. The formula selectively targets hair pigments (melanin) and is therefore less likely to react with the keratin fibers in the hair. This reduces the damage to the hair and preserves the hair’s condition.
 
     AminoGlycine also has ten times less alkalinity than conventional lightening systems. It works at a lower pH leading to less damage to the hair and preservation of the protective coating of the hair. It also means that there is significantly less of the unpleasant odor associated with home haircolor.
 
     P&G Beauty assure that Perfect 10 will give tremendous color results in less time and with less stress and damage to the hair. The product features a custom fragrance of violet and rose with a top-layer scent of blended fruits, such as pineapple, banana, melon, apple and peach.
 
     The designer color palette for Perfect 10 includes the following colors:
     4 Dark Brown Espresso on the Double
     5 Medium Brown Mochalotive
     5A Medium Ash Brown Swift Chocolate
     5G Medium Golden Brown Golden Glow on the Go
     6 Light Brown Chocolate Shake
     6A Light Ash Brown Instant Cocoa
     6G Light Golden Brown Full Tilt Toffee
     6R Light Auburn Ginger in a Snap
     7 Dark Blonde Butterscotch Boom
     7.5A Medium Ash Blonde Zip Zoom Macaroon
     8 Medium Blonde Ready-made Cupcake
     8G Medium Golden Beeline Honey Blonde
     8.5A Medium Champagne Champagne Rush Blonde
     9A Light Ash Blonde Whirlwind Blonde
     10 Lightest Blonde Blondies to Go
 
     Clairol Perfect 10 by Nice ‘n Easy will be available anywhere health and beauty products are sold for a recommended retail price of $13.99 (US Dollars). For more info, you can visit www.perfectcolorin10.com.
 
(2008/01/19)
 


Redken Style Gallery
 
Redken - shiny blouse and shiny silky hair Redken - silky blouse and perfect curls Redken – New hairstyles have been added to the Redken Style Gallery.
 
     Each hairstyle comes with complete instructions on how to create it and what products to use for the best styling results.
 
     Learn how to create the perfect curls or the shiny silky hair shown on these pictures, and find many more on the Redken website!
 
(2008/01/19)
 


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