Clairol Professional Introduces “Premium Crème” Haircolor
Clairol Professional Products has developed a new line of haircolors called Premium Crème. What makes Premium Crème different is its
organization into the “Nine Tonal Pillar System” and the Deep Conditioning Soy Complex that creates a luminous shine and silky feel to
The Deep Conditioning Soy Complex is a breakthrough because it nourishes as it colors for deep
conditioning, and contains smoothing properties to give the cuticle a reflective shine. Soy has been used as a booster to health for
centuries. It is a natural source of vitamins A and E, contains restorative and anti-aging properties, is an emollient, and a natural
shine enhancer. Clairol’s Soy Complex formula has shown to give healthy, radiant color and shine to porous, damaged areas of the hair.
The new 9 Tonal Pillar System of organizing the colors is based on the standard, universally accepted
Level and Tone system. It is designed to allow stylists the flexibility to mix shades within a Tonal Pillar and receive predictable
results, and let’s less experienced stylists make perfect shade choices without intermixing. The simply system will give any stylist
the confidence to create custom colors. It will cover gray – even resistant gray – completely, and provides pure-tone flexibility for
natural looking results.
And as a special offer, Clairol is giving away a FREE swatch book for Premium Crème color featuring a
tri-level shade selector which shows what each color will look like when used on either 100% gray hair, and on two natural-levels of
hair color. The free swatch book does require some purchase and is available through a mail-in offer. You can find the full details
of the offer at the Clairol site.
Featured New Virtual Hairstyles - Straight and Medium Length
Virtual Hairstyling – New straight medium length hairstyles
have been added to The Hairstyler.
Use online computer hair styling software to find out what medium length hairstyles look like on a picture of yourself!
Hairstyle 1: Shoulder length Cameron Diaz inspired hairstyle that is easy to maintain and to re-create.
Hairstyle 2: Hair length cut to the jaw line and soft wispy layers for a feathered finish.
Hairstyle 3: Stunning chin length Bob inspired by Patricia Arquette. A simple hairdo for any occasion.
Hairstyle 4: Wispy uneven bob inspired by Paris Hilton. An eye catching asymmetric shape and side swept bangs.
Hairstyle 5: A hairstyle for a very slick and smooth look with bangs that sweep sideways.
Click here to view a demo video of the hairsalon software.
COLURE True Color Care System Introduced
Carlsbad, California, USA – Individuals tired of watching the hue, tone and shine of their color treated hair fade
away after they leave the salon and begin caring for the hair at home can now find a new line of color-care products designed just for
them. COLURE True Color Care is a new line of luxury hair care and styling products that are dedicated to the health, quality and
‘color longevity’ of color treated hair.
Davis Paris, president of COLURE, explains, “There were many of us who felt that no current color-care
line was measuring up to our professional expectations (‘color still faded–hair felt dry’). So I decided to spearhead my own ‘natural’
color-care line and form a new ‘smart color care’ niche that breaks away from a ‘getting crowded’ category. COLURE’s sulfate-free
shampoos and advanced conditioning and shine technology offer a more logical system of effective application, color-take and
He continues to explain that colorists who used to apply color to dirty hair with product build-up to
protect it from the haircolor chemicals now view the practice as “old school”. The preferred method now is cleansing the hair before
coloring, and the new COLURE product line can make this possible without fear of over-stripping the hair.
The COLURE line consists of nine products and the COLURE True Color Care System features a three-step
approach to caring for the colored hair. The first step includes two types of sulfate-free shampoos: Richly Moisturize Shampoo and
Body Volume Shampoo. The second step in the system offers two types of conditioner: Richly Moisturize Conditioner and Body Volume
Conditioner. These offer a perfect balance of superb vegetable proteins and moisturizers to lock in the color every time.
The third step in the Color Care System includes product to give complete protection from thermal
styling, UV radiation and free radicals. These five styling products are designed to maximize the life of your salon color service
and enhance your results. The products available are: FirmHold Styling Gel, Curl-Wave Styling Crème, Texture Crème, Straight-Hair
Blow-Dry, and Shine Serum.
For more information, you can call COLURE at 1-888-265-8731.
Hair and Beauty 2008
Frankfurt am Main, Germany – the second edition of Hair and Beauty is scheduled for 27 and 28 April 2008. With around
300 exhibitors and brands plus an extensive fringe programme, Frankfurt am Main will once again be the trend centre of the hairdressing
world for two days.
In 2008, Messe Frankfurt will continue with the combination of exhibition, shows, workshops, championships
and a congress and seminar programme that proved so popular at the première in 2007. In keeping with the motto, "Never change a winning
team", visitors can look forward to a successful blend of fair and specialist / show programme.