L’Oreal USA, Inc. – The Garnier Company, a division of L’Oreal is now offering free samples of
their Ultra-Lift Anti-Wrinkle Moisture Cream SPF15, one of the newest products in the Nutritioniste line of skin care. Customers
can visit the Garnier Nutritionist website garniernutritioniste.com and click the
“How can I get a free sample?” link.
The process requires you to give your contact information (obviously needed in order to mail
the product sample to you) and to answer a few multiple choice questions about your buying habits and skin care and brand
preferences. The whole process is done in less than five minutes. It does give you the option to “opt out” of receiving additional
“new product mailings”, so you can theoretically avoid adding to your junk mail pile.
Garnier’s Ultra-Lift formula uses dermatological nutrients (ingredient complexes developed by
Garnier) to work on the skin’s outer layer. These nutrients help to moisturize the skin, repair the skin’s natural protective
barrier and works to plump up wrinkles from the inside.
New Product Makes Hair Extension Easy
Elmhurst, NY – Entrepreneur Obi Meyerson has created a product for women who want to have a
change in their hairstyle but don’t have the time or money for expensive hair extension services. The Mane Clip is an ingeniously
designed hair clip that allows women to attach wefts of extension hair to their own hair simply and easily.
The product’s website features step-by-step guidelines for using the product as well as a video
presentation showing the product in use and an online store with the varying styles and colors which the product comes in and a
variety of hair extension types and colors. The Mane Clip is also available for order via Amazon.com.
For more information on the Mane Clip and accessory hair extensions, check out the website
PBA Announces ISSE 2008
Long Beach, California – January 26-28, 2008 – Long Beach Convention Center. The Professional
Beauty Association (PBA) is once again producing the International Salon and Spa Expo. The event, slated for January 26th through
the 28th in Long Beach, California at the Long Beach Convention Center brings together manufacturers and artists to create an
unparalleled opportunity to experience the latest tools and trends currently shaping the beauty industry.
The event features exhibits by cosmetic and beauty manufacturers and a number of stage venues
for performances by leading artists in varying fields. Some of these theaters and venues include: International Fashion Theater,
Technical Theater, Latino Theater, Hands-On Education and many other seminars and demonstrations. Some of the programming requires
additional fees (above the cost of general expo admission) but the expo features hundreds of seminars and demonstrations that are
complimentary with your admission.
Potential visitors must present a valid photo I.D. and their professional/student license to
enter the Expo. This is meant to help maintain a professional atmosphere in the proceedings. Tickets for the expo are available
online on the PBA website, or over the telephone (at 1.800.263.9930). You can also download a registration
form and fax it to 916.774.8651 or mail it to PBA, MSC#601, P.O. Box 52163, Phoenix, AZ 85070-2163. The website can also direct you to authorized ticket
outlets for the event.
Ticket prices are as follows: Saturday: $25 in advance ($35 at the door); Sunday or Monday:
$45 in advance ($55 at the door); and Sunday and Monday passes: $65 in advance ($75 at the door). (Members of the PBA and NCA are
eligible for free passes or discounts on admission prices depending on affiliation.)
Hair Expo Australia 2008 Gets a Brand New Look
Sydney, Australia – Reed Exhibitions is unveiling a re-energized event in the 32nd Annual Hair
Expo Australia 2008. Scheduled to be held on the Queens Birthday weekend in Sydney’s Convention and Exhibition Centre, the event
will deliver exhibits, educational seminars and demonstrations and special events over the three days and nights of the exposition.
Event Manager, Ann-Maree Mason, says, “We are bringing the Hair Expo brand to another level, with
a more mature approach and sophisticated artistic direction. This year, we really want to bring to life the hairdressing and fashion
The expo is scheduled to feature Australian and international talent, rising stars in the hair
and beauty industry and will cap off the event with the Hair Expo Hairdressing Awards (including Australian Hairdresser of the Year).
For more information on the event, you can visit hairexpo.com.au.
Pantene Launches New Formula in Limited, Domestic Market
India, November 1, 2007 – Pantene, a division of Proctor and Gamble, has released a new shampoo
formula in the domestic market in India. The product, a formula named Pantene Total Strength is designed for women whom the company
classifies as “multi-tasking women”.
The research department of P&G claims that most “multi-tasking women” (women who have busy lives
and perform duties of careers, family care and home care) often suffer from seven signs of weakness in the hair. These signs are
Split Ends, Dryness, Roughness, Dullness, Friction Damage, Brittle Hair and Tangles.
The new shampoo formula uses what the company is calling a TRIDefence Complex consisting of
ingredients to reduce friction, increase hair strength, smooth and condition the hair strands and cuticle layer, thus improving the
moisture retention in the hair shaft. The result is hair that is shinier, healthier and tangle-free.
Proctor and Gamble and Pantene have not yet made any comment on whether a similar formulation
will be released in other markets around the world.