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Hair, Beauty & Fashion News

JOICO Offers Free Samples, Chance To Win
 
Joico K-PAK image       WWW.JOICO.COM – Joico Laboratories, Inc. is offering site visitors a chance to register for a Joico K-Pak gift basket and to receive samples of Joico’s K-PAK Rescue Your Hair kit on their website. All you have to do is answer seven simple questions (most are multiple choice selections) and give your contact information. (The site promises not to sell your information to other parties for marketing purposes.)
 
      The ‘Rescue Your Hair” kit includes samples of some of Joico’s K-PAK hair care and styling products which feature the exclusive Joico technologies. These include specially formulated protein blends which better adhere and penetrate the hair, a combination antioxidants, fatty acids and botanicals that work to better protect the hair, and an exclusive blend of keratin and silicone to lock in moisture and seal the hair making it smooth and shiny.
 
      The K-PAK gift basket includes a variety of Joico’s K-PAK products designed to help give you shiny, healthy and beautiful hair.
 
(2007/10/28)
 


Pantene Introduces Beautiful Lengths Campaign for Women Battling Cancer
 
      WWW.PANTENE.COM – The Pantene division of Proctor and Gamble has launched a program designed to benefit women fighting cancer. Pantene Beautiful Lengths calls for volunteers from all over to donate their healthy hair to create wigs for women suffering from hair loss as a result of their cancer fight. The company has partnered with the Women’s Cancer Research Fund and the Entertainment Industry Foundation in advocating and working toward the goal of eradicating all forms of women’s cancers as well as improving the lives of women who are battling cancer.
 
photo of Hillary Swank - September 2007       The Beautiful Lengths program is similar to Locks of Love in that men and women donate their hair to make the lives of cancer patients better. For Beautiful Looks, the guidelines for donations are pretty simple: The donations of hair must be at least 8 inches long and they must be of hair that is not chemically processed or colored using permanent haircolor. Hair that has temporary, semi-permanent or demi-permanent color is fine. The hair must also be less than 5% gray.
 
      The reasons for these restrictions as well as the specific instructions for harvesting and handling donations of hair are available on the Pantene website.
 
      The program is receiving a lot of attention with ambassadors in all fifty of the U.S. states, and even celebrity participation. Even an Academy Award-winning actress, Hillary Swank, has volunteered her time and effort to grow her hair for donation to the program. She is scheduled to have her hair harvested on The Oprah Winfrey Show this month (October 2007) and has been quoted as saying that she has been having weekly conditioning treatments and has been complimented repeatedly for her long, silky and shiny locks.
 
(2007/10/28)
 


Aveda Introduces New Colors in Cosmetics for Fall/Winter 2007
 
      WWW.AVEDA.COM – Aveda Cosmetics has translated the beauty trends from New York’s Fashion Week for Fall/Winter 2007 into a collection of limited edition shades in make-up colors. The company’s Fall/Winter Face Color Collection features face color blends, eye color duos and definer products, and glossy lip colors as well as two new limited edition brush designs: a ‘kabuki-style’ blending brush (sold with the Petal Essence Face Accent colors) and a Fine Eye Liner Brush. Both brushes are cruelty free and made of soft 100% Taklon fiber bristles.
 
Antoinette Beenders for Aveda hairstyle image       The new color palettes are infused with pure plant ingredients and flower waxes harvested from jasmine flowers grown in Egypt. The waxes from the jasmine flowers are combined with geranium plants and oil of orchid to create a smooth, petal-soft texture and velvety finish. The result is easily blending and layering colors that have improved ability to adhere to skin – with less dusting, so the makeup is longer lasting.
 
      The Petal Essence Face Accent (color trios) come with the ‘kabuki-style’ brush and are available in three color collections. Sienna Glow: a sun-kissed trio of bright, coral-peach pink, warm brick and soft brown; Petal Lights: a playful trio of pale pink, fresh cranberry and deep mocha; and Ruby Vapor: a sensual trio of light gold, luxurious rose and deep red wine.
 
      The Petal Essence Eye Color Duo comes packaged with the new Fine Eye Liner Brush and is available in a variety of color pairings to create looks ranging from edgy, smudged or deliberately lined with shimmering metallic and electric hues: Honeycomb/Bluebell (creamy yellow and electric blue), Gilded Gold/Antique Rose (deep metallic gold and cranberry rose), Greenmist/Seaglass (smoky beige and deep, sea green). The Petal Essence Eye Definer is a brow/liner pencil available in shades like Silhouette (metallic graphite), Caspia (metallic burgundy brown), and Wild Indigo (saturated blue).
 
      Finally, the collection is completed by the Night Iris Lip Shine (a deep raspberry-purple with golden flecks), Poppy Lip Glaze (a bright, glossy apple-red) and Pitaya Lip Glaze (a satin of apricot-pink).
 
(2007/10/28)
 


JOICO Introduces Split End Mender
 
Joico Split End Mender image       WWW.JOICO.COM – Joico Laboratories, Inc. introduces the latest product in their K-PAK line. K-PAK Split End Mender is a lightweight product designed to smooth away and “mend” the frayed ends of the hair, leaving the hair looking smooth and shiny. The formula contains Joico’s Quadramine Complex – a specially formulated protein blend which penetrates and adheres to all areas of the hair shaft.
 
      Using a dual-polymer technology, the Split End Mender binds together the frayed ends of the hair while the Keratin Silicone Complex smooths cuticle layer and leaves the hair shiny and silky.
 
      The product is suitable for use as often as needed after shampooing and works with all hair textures and types. Users are instructed to simply towel-dry the hair after shampooing and conditioning, apply the product and work it through the hair, focusing on the tips.
 
(2007/10/28)
 


Product Testing Finds Lead in Lipstick
 
      The Campaign for Safe Cosmetics – A recent press release from The Campaign for Safe Cosmetics reveals the results of a study performed on 33 brand-name lipsticks wherein more than half of them contained detectable levels of lead. A full 61% of the products tested showed results ranging from 0.03 to 0.65 parts per million (ppm). None of the products listed lead as an ingredient.
 
      A third of the lipsticks exceeded the 0.1 ppm limit set by the U.S. Food and Drug Administration on acceptable levels of lead in candy. This standard was established to protect children from directly ingesting lead.
 
      The Campaign for Safe Cosmetic points out that Lipstick product, like candy, are directly ingested into the body, but that the FDA has not set any limitations on the levels of lead in lipstick. The group also makes a point of what they call “a disturbing absence of FDA regulatory oversight and enforcement capacity for the $50 billion personal care products industry”.
 
      According to the Campaign for Safe Cosmetics, there is good news in the fact that it is obviously possible to make lipstick without lead. 39% of the lipsticks tested in the study showed no detectable levels of lead. Cost was apparently not a factor, since some less-expensive brands (retail prices around $7.49) showed no detectable lead, while some high-end brands (retailing for $24.50 or more) had higher levels of lead than other brands.
 
      For full details of the study and information on the top brands testing positive for lead, visit The Campaign for Safe Cosmetics website at safecosmetics.org.
 
(2007/10/28)
 

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