Hair, Beauty & Fashion News
HOB salons set to become a new force in hairdressing education
This spring will see award-winning hairdressing group, hob salons develop their hairdressing education, with a new academy due to open
in the heart of London’s Camden Town.
The original hob academy was established in 1998 in Hertfordshire to offer the company’s staff continual education and progression.
However with 11 salons now under the hob brand and continually expanding, they are opening a state-of-the-art training academy at the
end of April 2007, which will cater to both internal staff and external students.
The high-tech facilities will combine both a salon and a full-time teaching academy, comprising 2 floors and 50 styling stations,
spanning over an amazing 5,000sq ft space.
For the first time hob education will be accessible to students from around the globe with a range of courses relevant to the daily
demands of contemporary salon business. Students at all levels of experience from beginners to advanced can learn the hob approach.
Courses range from classic cutting and colour to more advanced creative and specialist techniques including men’s barbering, long hair
and photographic. Bespoke courses can be tailored to individual requirements, with all courses benefiting from personalised tuition
from industry renowned educators and award-winning hairdressers.
In addition, hob education will continue to support the 300 plus internal staff in a separate and dedicated programme of staff
training – a much needed asset for a growing salon franchise business.
Leading hob education is British Hairdresser of the Year 2006 nominee, Akin Konizi who says, “We are very excited at the prospect of
sharing our knowledge and ideas that have been instrumental in our company’s success over the last 24 years.
Within hob education we won’t just be teaching people to cut hair, we will be teaching them to be successful, using our philosophies
and progressive techniques. I have personally developed a hairdressing method that I call ‘conscious cutting’, it’s about truly
engaging with every shape and style you create, about understanding the mechanics of a haircut and evaluating the impact of everything
you do. Our whole education philosophy is based on taking responsibility. Our aim is to motivate and inspire both our staff and
other hairdressers to reach their full potential, through our own unique style of teaching, which is based on a quest for
Situated on the bustling Camden Lock area of Camden Town, students will profit from training in an area which is known worldwide as a
hive of creativity and expression. The hob academy will be positioned near to many of London’s main transport networks, making it
accessible to students coming from all over the country as well as international students flying into the UK.
For more information on the hob academy and for course information please contact Katie Pearson on 01923 855433 or
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Virtual Hair Salon