When it comes to creating exceptional hair colour and the hottest catwalk looks, a hairdresser from Sanrizz in Covent Garden has proved
she is among the best in the UK having made it through to the Grand Final of the L’Oréal Colour Trophy 2007.
Maria O’Keefe beat off stiff competition from thirty-nine salons across London to clinch her place in the Grand Final in London on
Monday 21 May. She is now one step closer to winning the prestigious L’Oréal Colour Trophy and a once-in-a-lifetime prize that could
see her jetting over to New York to produce a photo spread for fashion bible Vogue.
At the London final her live hairdressing skills were put under the spotlight by a panel of top hairdresser judges including Andrew
Barton, Guy Kremer, Adam Reed and Alan Edwards. “The London region produced the highest standard of entries I have seen in the history
of the L’Oréal Colour Trophy. Everyone who participated in the competition should feel really proud,” said Andrew Barton.
Maria had just thirty minutes to create a winning look under the brief ‘hair inspired by fashion’. Using the Autumn/Winter 07 catwalk
collections as a starting point, she had to demonstrate an acute understanding of hair and fashion trends. Maria’s model was then sent
on to the catwalk to present her creative interpretation in front of an audience of over 300 hairdressers.
Here Maria explains the thinking behind her striking image: “There is a definite 1920’s theme to my look, inspired by the silent
movie queen Louise Brooks. The gamine fringe makes this style soft and fresh and the line of shine colour work around the front is
given overall precedence thanks to the neutral clothes styling and streamlined shape of the dress.”
While the judges deliberated, guests were treated to a stunning men’s fashion show from hot young designer Steve J with catwalk hair
by Jonny Engstrom and the Guy Kremer Artistic Team.
The whole room was on tenterhooks waiting to hear who had made it through to the Grand Final and upon hearing her name announced
Maria leapt off her chair in delight.
“It was a fabulous moment,” beamed a delighted Maria. “I’ve entered the L’Oréal Colour Trophy on two occasions and you just never
know what the judges are going to think of your look. It is a truly amazing feeling to get through to this stage of the competition
and then hear your name read out as a winner.”
When it comes to creating exceptional hair colour and the hottest catwalk looks, a hairdresser from Sanrizz in Covent Garden has proved
she is among the best in the UK having made it through to the Grand Final of the L’Oréal Colour Trophy 2007.
