Modern hair artists need unique styling products
to help them deconstruct and remodel hair into new forms that can withstand the rigors of the
catwalk, photo shoot, film set or salon.
That is why Joico commissioned talented guest artists and their innovative research and development
team to develop a sleek arsenal of cutting-edge styling tools for the ultimate in artistic expression
and healthy, beautiful hair.
With a full range of textures, finishes and hold factors, plus an advanced resin system that allows
products to be layered without weight, flaking or buildup, the Design Collection delivers the flexibility
and support hair designers need to take hair from ordinary to extraordinary.