Brillance Luminance, the fashion-oriented coloring range especially for dark hair
also made its debut on the market at this time. Schwarzkopf Professional relaunched Igora
Royal as the first hair colorant to be designed in cooperation with professional stylists. In
2007, Schwarzkopf professional achieved yet another breakthrough in hair care for him and
her with Active Dr. Hoting. This innovative patent-pending active-ingredients formula
containing carnitine tartrate has proven its effectiveness against non-illness-related hair loss.
Men Perfect, the care and toning gel for men, allows the modern man to fashionably
intensify his hair color. Schwarzkopf Professional developed BlondMe, a 360-degree hair
coloring concept, comprising forty individual blonde shades, professional hairdresser training,
and care and styling products for home use. A further breakthrough in professional hair
cosmetics arrived on the scene with BC Time Restore – the first ever hair care system with
the active ingredient Q10 reactivates the hair’s natural production of keratins. Top model
Heidi Klum accepts the role of ambassador for Schwarzkopf’s Taft brand, the two making a
perfect team for beauty and professional competence.
A new consumer group – the “LOHAS” – turns the conscious lifestyle awareness of 2008 into
one of the biggest social trends of our time, and Schwarzkopf delivers the products that
these consumers demand. With Essensity, Schwarzkopf Professional offers an entire range
of coloring, care and styling products containing pure natural essences – and completely free
of artificial fragrances, silicones, paraffin and mineral oils, and parabens. Schwarzkopf
introduces Schauma Bio. Two further research successes: Coloriste delivers intensive
high-gloss color in just ten minutes. The patent-pending arginine formula not only minimizes
damage to the hair, but also improves the efficiency of the coloring pigments themselves.
And the Cell Repair Technology from Gliss repairs damaged hair with hair-identical keratin
proteins that act directly on the hair cells, without weighing the hair down.
2009 will see yet more convincing innovations from Schwarzkopf. A colorant that sets new
standards, Essential Color is Schwarzkopf’s most natural colorant without ammonia and
with naturally-derived ingredients for intensive and radiant hair coloring with an added care
effect. There will be new things in store in the realm of hair care as well: For demanding
women who have thinning hair that needs care comes Schauma’s Schauma Q10
Replenishing range. This rich formula helps to stimulate the hair’s own keratin production.
The hair is strengthened from root to tip, gaining in volume and suppleness. For men with
thinning hair, Schauma Hair Activator offers an effective care program. This powerful
formula containing caffeine stimulates hair growth factors and reactivates the hair roots. Asia
Straight, the new line from Gliss with its unique cell repair technology, smoothes rebellious
hair intensively without the need for straightening irons. The Asia straightening formula with
bamboo and orchid essences repairs the structure of the hair. Taft Ultra with Silk Touch
combines seemingly irreconcilable opposites: ultra strong hold and a silky hair feel.
111 years of Schwarzkopf – 111 years of innovation and zeitgeist
