The 1990s brought a yearning for natural products. Schwarzkopf responded to this demand
as early as 1991, introducing plant-based colorants with Igora Botanic. This semipermanent
colorant was free of pesticides, herbicides and fungicides, achieving its effect
through the industry’s first ever biodegradable organic formula. In 1995, Schwarzkopf was
acquired by Henkel and evolved into one of Europe’s leading hair cosmetic
manufacturers. In 1998, the year of Schwarzkopf’s centenary, yet another groundbreaking
innovation was launched – Re-Nature, the first self-pigmenting product for graying hair. Its
revolutionary formula reacts with the oxygen in the air and restores graying hair to its originalcolor.
Sexy, trendy, and inspired by top stylists in the new millennium, the hip styling series OSiS
from Schwarzkopf Professional set new standards in styling techniques. In 2002,
Schwarzkopf Professional brought out a professional haircare program, BC Hair Therapy,
especially designed to meet the needs of individual hair types. The styling products from the
Silhouette range were also re-developed at this time in collaboration with styling experts.
2003 saw the opening of the Flagship Academy Schwarzkopf (ASK) in Tokyo and the
celebrated premiere of the German Hairdressing Award, the largest independent photo
competition for the German hairdressing industry. The advent of the premium haircare range
SEAH Hairspa from Schwarzkopf Professional transforms daily hair care into a moment of
pure luxury and pleasure. With the opening of the London ASK Academy in 2004,
Schwarzkopf Professional expanded its international training and seminar opportunities for
hairdressers, thus strengthening Schwarzkopf’s standing in the international market. In the
same year, inspired by the latest trends from L.A. and New York, the streetstyle series göt2b
from Schwarzkopf created a splash with attention-grabbing names such as “Lockmittel”
(Bait) and “Größenwahn” (Delusions of Grandeur).
Since 2005, a systematic innovations process has enabled Schwarzkopf to bring new
developments to the market more rapidly than ever before. The Schwarzkopf “Retoucher”
allows the toning of hair roots between salon visits. Natural & Easy offers colors that never
appear monotonous, thanks to exclusive Multi-Accentuation Technology. Taft launched
the Silk-touch line, and göt2b conquered the European market as the styling series for
trendsetters. In 2006, the hair care specialist Gliss augmented its product range with the
innovative Total Repair 19 Formula, and Taft introduced its Senso-Touch Effect to its products.
Brillance Luminance, the fashion-oriented coloring range especially for dark hair
also made its debut on the market at this time. Schwarzkopf Professional relaunched Igora
Royal as the first hair colorant to be designed in cooperation with professional stylists. In
2007, Schwarzkopf professional achieved yet another breakthrough in hair care for him and
her with Active Dr. Hoting. This innovative patent-pending active-ingredients formula
containing carnitine tartrate has proven its effectiveness against non-illness-related hair loss.
Men Perfect, the care and toning gel for men, allows the modern man to fashionably
intensify his hair color. Schwarzkopf Professional developed BlondMe, a 360-degree hair
coloring concept, comprising forty individual blonde shades, professional hairdresser training,
and care and styling products for home use. A further breakthrough in professional hair
cosmetics arrived on the scene with BC Time Restore – the first ever hair care system with
the active ingredient Q10 reactivates the hair’s natural production of keratins. Top model
Heidi Klum accepts the role of ambassador for Schwarzkopf’s Taft brand, the two making a
perfect team for beauty and professional competence.
A new consumer group – the “LOHAS” – turns the conscious lifestyle awareness of 2008 into
one of the biggest social trends of our time, and Schwarzkopf delivers the products that
these consumers demand. With Essensity, Schwarzkopf Professional offers an entire range
of coloring, care and styling products containing pure natural essences – and completely free
of artificial fragrances, silicones, paraffin and mineral oils, and parabens. Schwarzkopf
introduces Schauma Bio. Two further research successes: Coloriste delivers intensive
high-gloss color in just ten minutes. The patent-pending arginine formula not only minimizes
damage to the hair, but also improves the efficiency of the coloring pigments themselves.
And the Cell Repair Technology from Gliss repairs damaged hair with hair-identical keratin
proteins that act directly on the hair cells, without weighing the hair down.
2009 will see yet more convincing innovations from Schwarzkopf. A colorant that sets new
standards, Essential Color is Schwarzkopf’s most natural colorant without ammonia and
with naturally-derived ingredients for intensive and radiant hair coloring with an added care
effect. There will be new things in store in the realm of hair care as well: For demanding
women who have thinning hair that needs care comes Schauma’s Schauma Q10
Replenishing range. This rich formula helps to stimulate the hair’s own keratin production.
The hair is strengthened from root to tip, gaining in volume and suppleness. For men with
thinning hair, Schauma Hair Activator offers an effective care program. This powerful
formula containing caffeine stimulates hair growth factors and reactivates the hair roots. Asia
Straight, the new line from Gliss with its unique cell repair technology, smoothes rebellious
hair intensively without the need for straightening irons. The Asia straightening formula with
bamboo and orchid essences repairs the structure of the hair. Taft Ultra with Silk Touch
combines seemingly irreconcilable opposites: ultra strong hold and a silky hair feel.
111 years of Schwarzkopf – 111 years of innovation and zeitgeist